Mark Whitehead 21 September 2015

Haringey unveils controversial new look

Haringey council in north London today launched its new look following controversy over a £86,000 rebranding exercise.

It includes a new logo, redesigned website and promotional video extolling the benefits of living in the borough.

Last week the council drew fierce criticism over the cost and lack of consultation over the rebranding.

The council said the new brand identity ‘aims to capture the spirit of the borough as a place that oozes passion, creativity, authenticity and charm.’

It said the ‘I’m In’ campaign was ‘challenging residents and businesses to stand up for Haringey – and shout what they love about the borough.’

Cllr Joe Goldberg, cabinet member for economic development and social inclusion, said: ‘I’m in because residents have told us that to live and work in Haringey is to be part of something great and we need an identity that reflects that.

‘We need an identity that is optimistic and ambitious for the future, that reflects our promise and potential rather than the past.

‘Haringey is one of London’s great boroughs, a fantastic place to live and work and it’s time we started shouting about this.’

Read our comment piece looking at if the money has been well-spent.

SIGN UP
For your free daily news bulletin
Highways jobs

PRINCIPAL TRANSPORT PLANNING OFFICER

Hull City Council
£43693 - £46731
We have an exciting opportunity for an experienced professional to join our team in Hull as a Principal Transport Planning Officer. Kingston upon Hull, East Riding of Yorkshire
Recuriter: Hull City Council

HIGHWAYS AND TRAFFIC ENGINEER - 4 POSTS

Hull City Council
£43693 - £46731
We have several exciting opportunities for suitably qualified Highways Civil Engineers and Traffic Engineers Wilson Centre, 1st floor, Hull HU1 2AG
Recuriter: Hull City Council

Strategic Director, Finance and Resources (S.151 Officer)

Blackburn with Darwen Borough Council
£110,799 - £120,706
Blackburn with Darwen is a distinctive, welcoming and vibrant borough with a strong identity and a genuine buzz about the place. Blackburn, Lancashire
Recuriter: Blackburn with Darwen Borough Council

Residential Worker, Edge of Care Service

Durham County Council
Grade 7 £29,093 - £32,654 PAY AWARD PENDING
Join a Groundbreaking Team Supporting Families in Seaham Salary
Recuriter: Durham County Council

Bikeability Cycling Instructor

Durham County Council
Grade 4 £24,790 to £25,992 pro rata (Pay Award Pending)
The Road Safety Team are keen to recruit additional Casual Bikability Instructors to join our team of instructors delivering Bikeability cycle trainin Durham
Recuriter: Durham County Council
Linkedin Banner