Laura Sharman 29 January 2021

Communication now at the top table in local government, survey reveals

Communication now at the top table in local government, survey reveals image

The pandemic has brought communications to the top table in local government, according to the results of a new survey.

The seventh annual survey of communications staff - conducted by Panacea Software and LGcomms - found more than eight in ten workers said 2020 was the toughest year of their professional lives so far.

However, the respondents also said council leadership now see communications as a front-line service with a permanent seat at the top table.

Nearly all (87%) said the status of communications in their organisation was higher now than it has ever been.

Rachel Wynne, managing director of Panacea Software said: 'Council communicators have been tested this year and have done an exceptional job in very difficult circumstances. It is worth noting how difficult their jobs would have been a decade ago, when bandwidth, software, conferencing apps and cloud storage would have been far less capable of holding the cogs of government together and slowed things down.

'While the research shows that communications was finally recognised as a critical service last year, it also points to a worrying drop in morale and job satisfaction amongst public sector communicators. A clear conclusion from the experiences of 2020 is that communicators are going to have to exist in a ‘more for less’ environment. As demands grow and budgets shrink, the more routine tasks that technology can fulfil, the better.'

Around two-thirds (65%) of communications professionals felt that there were lessons to be learned from the two-way communication process between central and local government.

SIGN UP
For your free daily news bulletin
Highways jobs

Senior/Principal Regeneration Officer

Fareham Borough Council
£45,465 - £55,379
Our town centre regeneration is moving from planning to delivery, and we're looking for someone who wants to help make regeneration happen. Fareham, Hampshire
Recuriter: Fareham Borough Council

Director of Finance Deputy Section 151 Officer

East Riding of Yorkshire Council
£106,554 - £116,305
Help shape the future of one of England’s largest unitary councils. Beverley, East Riding of Yorkshire
Recuriter: East Riding of Yorkshire Council

Integrated Front Door Social Worker

Cheshire East Council
£40,444 - £43,149 per annum
Be part of a service that makes a real difference to children and families at the earliest stage of support! Crewe, Cheshire
Recuriter: Cheshire East Council

SEND Caseworker

Cheshire East Council
£40,444 - £43,149 per annum
We’re on a meaningful journey in Children’s Social Care and we’d love for you to be part of it. Crewe, Cheshire
Recuriter: Cheshire East Council

Teacher

Durham County Council
£32,916 - £51,048 MPS1 - UPS3
WHAT IS INVOLVED?  The team at Aycliffe Secure Centre provide a caring, trauma informed and aspirational environment for young people aged between 10 Newton Aycliffe
Recuriter: Durham County Council
Linkedin Banner