11 July 2025

Building Healthier Communities: The Case for Investing in Public Health

Building Healthier Communities: The Case for Investing in Public Health image
Families enjoying active play at a local leisure centre water park. © GLL

Explore how targeted, community-based public health strategies can improve lives, reduce NHS pressure, and deliver long-term cost savings for local authorities.

Prioritising Public Health and Community Wellbeing

Across the UK, public libraries and leisure centres play a critical role in advancing community health. These trusted, accessible local services support preventative health by promoting active lifestyles, tackling obesity, reducing mental health challenges, and improving long-term health outcomes.

From free and low-cost fitness activities to programmes such as GP referral schemes, cancer rehabilitation, smoking cessation, and mental health support, libraries and leisure facilities are essential in reducing health inequalities and reaching underserved populations.

However, with the public health grant for 2025/26 set at £3.9bn—a 25% real-terms per person cut compared to 2015/16—local authorities are facing increasing challenges in maintaining these vital services. This reduction contributes to rising healthcare costs, poorer population health, and widening inequality.

According to The Health Foundation, public health interventions cost just £3,800 per additional year of good health—up to four times less than NHS clinical interventions, which average £13,500 per additional year. Investing in community health solutions is not only more effective but also more financially sustainable.

A Partnership to Improve Community Health Outcomes

One organisation leading this transformation is GLL, the UK’s largest charitable social enterprise delivering public leisure and cultural services. Operating under the ‘Better’ brand, GLL reinvests in local communities, offering evidence-based programmes that improve physical, mental, and social wellbeing.

To support councils, healthcare leaders and public health professionals, LocalGov.co.uk and GLL have launched a new guide: GLL: Transforming Community Health and Wellbeing.

This guide contributes to the urgent national conversation on how we can improve population health, reduce long-term NHS pressures, and create resilient, healthier communities.

This guide offers practical insights and real solutions that will help you:

• Unlock better health outcomes through NHS and leisure centre collaboration

• Discover how libraries are becoming health hubs - boosting digital and health literacy

• Support public health with holistic, community-first approaches that work

• Get the latest on public leisure provision and what it means for your community.

Download your free copy of GLL: Transforming Community Health and Wellbeing today and take action to build a healthier, more equitable future for your community.

 

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