A small Slovenian town has hit upon an ingenious scheme to increase revenues, attract tourists, and get them very, very drunk: a beer fountain.
Zalec, a soon to be leading destination for British stag parties, has built the fountain in the middle of its town square where people will be able to pay 6 euros (£4.60) a glass.
At £270,000, the fountain is not cheap. However, the town’s mayor Janko Kos hopes it will more than pay for itself.
Speaking to The Sun, he said: ‘It's true the fountain won't be cheap. But it's a development project, a tourism product.’
Perhaps struggling local authorities in the UK could learn something from this clearly thought through money-making scheme.
Five minutes in any British city centre on a Friday night would show eager entrepreneurs the rich potential for outdoor drinking.
Second thoughts, perhaps not…
