Mark Conrad 05 February 2024

Sector should adopt national branding campaign to boost workforce

Sector should adopt national branding campaign to boost workforce image
Image: VideoFlow / Shutterstock.com.

Local government should adopt a national branding campaign to recruit and retain staff amid a worsening workforce crisis, the County Councils’ Network has urged.

A comprehensive study of council workforces by CCN, carried out by consultancy PwC and published today, concluded staffing capacity was ‘one of the biggest challenges facing local government in England, worsened by over a decade of funding challenges and exacerbated in recent years by post-pandemic trends’.

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Four-day working win image

Four-day working win

Cllr Bridget Smith, leader of South Cambs DC, reflects on the results of the council’s four-day week trial and calls on Labour to back the shorter week.
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Leisure Assistant, Part-Time (Teddington TW11)

London Borough of Richmond upon Thames and London Borough of Wandsworth
Actual starting salary £14,741pa
Leisure Assistant (Lifeguard), Part-t... Teddington
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A new Finance team! Barking and Dagenham
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c£95k
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Traffic Manager

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£52,265 - £56,050 per annum
Are you ready to take up a vital role? Want to shape the future of Gloucestershire and create a safer, more accessible highways network? Shire Hall, Block 5, 6th Floor
Recuriter: Gloucestershire County Council

Emergency Planning Officer

London Borough of Richmond upon Thames and London Borough of Wandsworth
Salary From £36,426-£44,139 Competitive
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