Almost two thirds of drivers are put off visiting their local high street due to parking charges, a new survey has revealed.
The survey of 2,000 adults in the UK commissioned by Direct Line business insurance found that 62% are put off visiting local shops and businesses by the cost of car parking.
Conducted by Opinium, the poll also found that 42% say the cost of parking in high streets, villages and town centres has risen significantly in the past year.
Nearly half (48%) say they would shop locally more often if parking was cheaper.
Mark Summerville, SME Product Manager at Direct Line Business insurance commented: ‘Whilst councils are under increasing financial pressure and are keen to maximise their revenue, increasing parking charges may be a double-edged sword.
‘It is clear that many people do want to support their local shops and businesses but are being put off by the cost of parking. Keeping charges down, or lowering them, could help revive high streets, encourage local businesses to stay open and create additional employment – all of which may also boost council revenues.’
