27 July 2026

Why perception matters as much as pounds and pence

Why perception matters as much as pounds and pence  image
© 24K-Production / Shutterstock.com.

New research from Dr Bernard K. Dom and Prof Peter Murphy of Nottingham Business School finds that how councils perceive their own vulnerability, not just their financial position, shapes whether they fall into a cycle of short-term cuts or build longer-term resilience.

Local authorities continue to operate in a prolonged and challenging financial climate. More than a decade of austerity has exposed councils to the twin pressures of reduced government funding, while demand for key services such as adult social care, children’s services and housing has continued to rise.

What is often less well understood, however, is that councils do not respond to these pressures based on financial data alone. Our research shows that perceived vulnerability (how vulnerable councils believe themselves to be) plays a critical role in shaping how they react to financial stress, influencing whether they regress, stabilise, or fundamentally transform.

By examining 15 years of national financial data (2005/06–2019/20) supported by interviews with senior officers from 34 English councils, we find that perceived vulnerability is a powerful yet under-recognised influence on decision-making. Individual councils facing similar funding reductions and service pressures often made very different choices. In practice, it was not simply the scale of the reductions that mattered, but how political and managerial leaders interpreted risk, uncertainty and their room for manoeuvre. Our research helps explain why some authorities moved quickly into deep organisational change, while others relied on short-term fixes that proved unsustainable.

A key insight from the research is that gaps between actual vulnerability (as the numbers suggest) and perceived vulnerability (how leaders interpret those numbers) can lead to suboptimal decisions. Where leaders felt acutely exposed, even when their financial positions were relatively strong, their councils tended to favour rapid cutbacks, hiring freezes, and defensive service reductions. These actions often stabilised budgets in the short term but reduced capacity to adapt over time. Conversely, some councils and leaders that perceived themselves as less vulnerable were more willing to invest in changes that supported longer-term resilience, even when finances were already under strain.

In simple terms, perceived vulnerability shapes strategic choices. Whether a council opts for quick retrenchment, cautious repositioning, or deeper organisational transformation depends less on funding levels alone and more on managerial and political sense making. This reframes financial resilience as not just a technical or accounting exercise, but also a psychological and organisational one. Councils experiencing the same shocks can therefore follow very different trajectories depending on how that shock is interpreted internally.

This helps explain why similar councils took very different paths under similar pressures. Some became trapped in a cycle of repeated cuts to non statutory services, deferring maintenance and drawing heavily on reserves year after year. In these cases, high perceived vulnerability encouraged a focus on ‘bouncing back’ to short term balance, rather than ‘bouncing forward’ to a more sustainable long-term operating model. Over time, this reactive short-termism compounded problems, eroded organisational slack and intensified future pressures.

Other councils used early shocks as a catalyst for change. While they also made cuts, they combined these with wider reforms such as rolling medium term financial planning, shared services, income diversification, and digital transformation. These councils increasingly perceived austerity as a permanent condition rather than a temporary disruption. As a result, they invested in anticipatory capacity: scanning future risks, redesigning services, and aligning financial strategy with organisational reform. Over time, their perceived vulnerability gradually moderated as leaders and councils saw the benefits of these changes materialise.

The research also demonstrated that creativity and innovation are not simply about ambition or leadership style; it is also closely linked to how vulnerability is framed. Councils that viewed vulnerability as something partly within their control were more likely to experiment with new delivery models, commercial activity, and partnership arrangements. By contrast, where vulnerability was seen as largely imposed from outside (i.e. by government policy or local deprivation), leaders were more likely to rely on ‘buffering’ tactics such as use of reserves and incremental cuts, and limited scope for innovation.

One interesting finding relates to the role of learning over time. Councils did not stand still. Many reassessed earlier decisions, particularly heavy reliance on reserves or politically expedient freezes in council tax and later expressed regret as the long term consequences became clear. Others adjusted their risk appetite, moving away from opportunistic investments towards more disciplined, governance-assured approaches. These learning processes were central to understanding why some authorities avoided permanent crisis mode while others did not.

So, what does this mean in practice? First, councils need to monitor risks, vulnerability and perceived vulnerability as carefully as their financial indicators. Regular dialogue between finance officers, chief executives and members can surface overly pessimistic or complacent risk narratives before they harden into strategy. Second, improved horizon scanning and scenario planning can help decision makers distinguish between short term shocks and long term structural change, reducing the temptation to default to short-term defensive cuts.

Third, the findings point to the value of phased reform strategies. Retrenchment may initially be unavoidable to stabilise finances, but it should be explicitly time limited and linked to repositioning (such as income diversification or demand management) and/or reorganisation (such as service redesign and digital modernisation). Finally, it became clear that councils should reduce reliance on reserves as a routine coping mechanism and instead align their use to clearly articulated transformation plans that build future capacity.

In conclusion, financial resilience in local government during austerity was shaped as much by perception as by reality. Understanding how vulnerability is interpreted – and how those interpretations evolved – helps explain why councils facing similar pressures experience very different outcomes. By paying closer attention to perceived risk, learning from past decisions, and embedding anticipatory thinking into financial strategy, some local authorities moved beyond crisis management towards more sustainable and resilient futures.

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