Liverpool City Council is set to spend almost £2m on a new tobacco control strategy.
The plan aims to reduce the proportion of the city’s population that smokes from 17% to 5% by 2030.
It will be put to the authority’s cabinet next week and would be backed by £1.1m from the council’s public health grant and £830,000 in local stop smoking services and support funding.
A council report calls for an ‘ambitious’ and ‘whole system’ strategy, involving the NHS and other stakeholders, and a different approach from previous attempts to reduce smoking prevalence across the city.
The strategy focuses on prevention and creating more smoke-free environments to ‘denormalise’ smoking.
It also aims to change attitudes to smoking, offer people help to quit, educate about the dangers of tobacco, and lobby for legislative change.
