Sue MacLure 24 November 2017

GDPR: Friend not foe for local government

GDPR: Friend not foe for local government image

There are still question marks over whether local government will be ready for the General Data Protection Regulation (GDPR) when it comes into force on 25th May 2018.

The most recent report from the Information Commissioner’s Office (ICO) Good Practice Department found that, while data governance has improved in many authorities, a lot of councils still have work to do to meet the new data protection standard.

The report surveyed 173 councils and found that a quarter didn’t have a data protection officer which is mandatory for public authorities under GDPR. Additionally, 34% of councils were not carrying out privacy impact assessments – another legal requirement come May.

For those who haven’t yet put GDPR on their short term ‘to do’ list, it would probably help to start looking at GDPR as an opportunity rather than a burden.

In a world where much is made of the desire to use data more intelligently to link up and offer better, more integrated services, GDPR compliance could be seen as the spring-board to achieving better engagement with the public, rather than a chore.

First and foremost, it offers local government the opportunity to get its house in order and gain a better understanding of the data held and what it should (or shouldn’t) be used for. Requirements like the right to be forgotten and data portability, for instance, will mean authorities will need to pinpoint exactly how data travels through an organisation and have processes in place to transfer or remove it on request.

This required visibility and control of individual-level data also provides an opportunity to harness it in other ways that should actually make life easier. For instance, a freedom of information request is something that any local government can be required to fulfill at any time. Currently, providing the information can be complex and time consuming. Better data governance can simplify and, in some circumstances, even automate these processes.

This more sophisticated approach to handling data could also potentially be used more proactively to offer better, or completely new services. For example, authorities could explore centralising the information they already hold on individuals into easily manageable databases which could alert councils to cross-use of services.

Aggregated up, this could make it easier to understand challenges and opportunities in specific geographic areas – provided, of course, the individual has given consent for this data to be collated.

Better data governance can also ensure more joined-up, omni-channel communication so that information can be given out across the channels people are most comfortable with – be that printed mail, SMS or even social media. This is a key focus for marketers in the private sector, who constantly strive for ways to connect with consumers on their level. GDPR compliance is the route to local government being able to apply the same principles.

Ultimately, GDPR will bring about significant and necessary change, whether, in the immediate term, that feels like a good thing or not. For local government, the framework set out by the new regulation for how to responsibly handle information is also a template for using data to better understand and communicate with the public.

Sue MacLure is head of data at PSONA – part of Communisis Group

For your free daily news bulletin
Highways jobs

Principal Energy Engineer

Surrey County Council
£45,734 - £51,725 per annum
Do you have experience in working with delivering carbon reduction measures into a range of building projects? Surrey
Recuriter: Surrey County Council

Wellbeing and Independence Practitioner - Safeguarding

Essex County Council
£27203 - £31370 per annum
Please note, this role is a Fixed Term Contract until the end of March 2022. With us, you can achieve more - for yourself as well as those you work England, Essex, Chelmsford
Recuriter: Essex County Council

Chief Fire Officer/Chief Executive

Essex County Fire & Rescue Service
c. £150,000
Are you ready for an exciting and rewarding opportunity Essex
Recuriter: Essex County Fire & Rescue Service

Housing Development Manager

City of York Council
£36,476 to £41,830 per annum
Do you want to play a key part in the delivery of “the UK’s most ambitious council-led housing programme in a generation”? York, North Yorkshire
Recuriter: City of York Council

Resettlement Support Workers

City of York Council
£21,989 to £24,447 per annum
We are looking to recruit two individuals to provide high quality support to those living in the resettlement hostel for young people aged 16-25 York, North Yorkshire
Recuriter: City of York Council

Public Property

Latest issue - Public Property News

This issue of Public Property examines how how flexible workspaces can lead the way in regeneration for local authorities, Why local authority intervention is key to successful urban regeneration schemes and if the Government’s challenge of embracing beauty is an opportunity for communities.

The March issue also takes a closer look at Blackburn with Darwen Council's first digital health hub to help people gain control over health and care services.

Register for your free digital issue