Pennie Varvarides 28 April 2014

Experts to look at future of digital high street

An advisory board has been set up to investigate how digital technology can help create the sustainable and thriving high streets of the future.

The board met for the first time last week and agreed to examine how technology can play a part in helping to ensure highstreets are attractive, sustainable and meet consumer demand.

The group will report to the Future High Streets Forum and will work with the government and others interested in revitalising UK high streets.

‘The rise of online retail means Britain’s shoppers are changing their habits and highstreets need to adapt to continue to prosper,’ said co-chair of the Future High Streets Forum and high streets minister Brandon Lewis.

‘Apps and other digital technologies can bring communities closer to the range of services good town centres offer or reward people for coming into town.’

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