Laura Sharman 08 December 2015

Digital content from councils not ‘up to scratch’ claims survey

People are failing to recommend or share information from their local authority online, a new survey has revealed.

A survey, conducted for digital experience company Acquia, found that while nearly two thirds of citizens (63%) visited their council’s website in the past year, only 10% shared something from their local authority via social media or email.

Less than a quarter (21%) ordered or booked a service online, while 37% did not interact online with their local authority at all in the past 12 months.

Martyn Eley, vice president for EMEA at Acquia said: ‘Local authorities are in a unique position of having a ready-made, captive audience. Despite the pressure from the GDS and the compelling economic evidence for a digitally-focused, self-service approach, local government is not responding to this.

‘The lack of recommending and sharing activity is a clear indication that the content offered is not up to scratch.

‘Local authorities can only secure better digital engagement by delivering excellent and efficient online experiences, including essential information, through content and commerce.’

Visit The MJ (£) to find out how the Spending Review will impact on the digital approaches being taken by local authorities.

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