William Eichler 09 February 2017

Customer satisfaction in local public services increases

Overall customer satisfaction in the local public services sector has increased over the past year, research reveals.

The UK Customer Satisfaction Index (UKCSI), published today by The Institute of Customer Service, has given the UK’s local public services an overall customer satisfaction rating of 74.4 out of 100 – 0.6 points higher than its January 2016 score.

‘Your local library’ topped the tables as the highest scorer in the industry, with ‘your local police service’ as the most improved.

Satisfaction for ‘in writing’ experiences are the lowest of any sector - 54.6 compared to the UK average of 67.9.

However, customer experience measures around managing complaints showed the largest year on year increases. In particular, the Index highlighted staff doing what they say they will do.

The proportion of problems and complaints is more than last year: 18.9% of customers had a problem, up from 17.9% and substantially more than the national average of 13.1%.

The sector also performed relatively low in relation to the UK average for online and over the phone customer experience measures.

This was particularly for ease of finding what you want online, ease of getting through over the phone and on time delivery, both online and over the phone.

The UKCSI also reported 48% of people said it had taken them more than two attempts to get a problem fixed with businesses in the local public services sector.

‘Generally speaking, it’s been a great year for customer service in the local public services sector, with consumers telling us that businesses are improving overall experiences by getting things right first time and dealing with complaints faster and more efficiently,’ said Jo Causon, CEO of The Institute of Customer Service.

‘However, these factors do not necessarily translate into customer loyalty and recommendation. Just being ‘good’ is no longer good enough, and organisations should think about how they can deliver outstanding service at all times.’

SIGN UP
For your free daily news bulletin
Highways jobs

Transport and Major Work Manager

Slough Borough Council
£54,556 to £60,085 per year Inclusive of Local Weighting Allowance of £1096
Drive the future of transport and infrastructure in Slough Slough, Berkshire
Recuriter: Slough Borough Council

Children & Family Worker

Wakefield Council
G7 SCP 19 £32,061 to SCP 23 £34,434
Are you passionate about making a difference to our citizens and the district that they reside in? Wakefield, West Yorkshire
Recuriter: Wakefield Council

Social Worker - Disabled Children's Team

North Yorkshire Council
£38,220 - £42,839
North Yorkshire Council’s Children’s Services have a national reputation for excellence Northallerton, North Yorkshire
Recuriter: North Yorkshire Council

Early Help Consultant

North Yorkshire Council
£42,839 - £47,181 per annum, pro rata
Are you ready to influence change and improve outcomes for children and their families? Scarborough, North Yorkshire
Recuriter: North Yorkshire Council

Educational Psychologist

North Yorkshire Council
£49,215 to £59,809 per annum pro rata
Are you an EP who is interested in making real change for children, young people and families at individual and systems level? Harrogate, North Yorkshire
Recuriter: North Yorkshire Council
Linkedin Banner