Mark Whitehead 24 August 2015

Councils refute 'wasting' millions on media monitoring

Councils refute wasting millions on media monitoring image

Britain's biggest local authority has hit back at claims in a national newspaper that it has 'wasted' huge sums of money checking how it is reported in the media.

The Daily Mail used a Freedom of Information request to find out that local authorities spent a total of £1.3m over the last five years on contractors who monitor media coverage.

It said Birmingham City Council paid out £103,500 on media monitoring in the last five years, while Tower Hamlets spent £103,500 and Kent County Council £93,277.

It quoted the TaxPayers’ Alliance pressure group saying: ‘If councils focused on delivering a better service for taxpayers, perhaps they wouldn’t have to spend so much checking for damaging publicity.’

But a Birmingham City Council spokesperson said 'no stone has been left unturned by the council to make savings' and the amount spent on media monitoring had been cut by 84% in the last five years.

They added: 'There remains a need for some media monitoring to be carried out to ensure the council’s important information to residents can be evaluated to see if it is reaching the public and other target audiences and so we can ensure any future communications work is refined to make it even more effective.

'The council does not have the in-house resources to carry this out. Using an external contractor enables us to do this efficiently.'

SIGN UP
For your free daily news bulletin
Highways jobs

People Technology / HRIS Analyst

Essex County Council
Up to £42174 per annum
The Opportunity The People Technology / HRIS Analyst will be responsible for supporting the ongoing management of people-based technology including England, Essex, Chelmsford
Recuriter: Essex County Council

Principal Energy Engineer

Surrey County Council
£45,734 - £51,725 per annum
Do you have experience in working with delivering carbon reduction measures into a range of building projects? Surrey
Recuriter: Surrey County Council

Wellbeing and Independence Practitioner - Safeguarding

Essex County Council
£27203 - £31370 per annum
Please note, this role is a Fixed Term Contract until the end of March 2022. With us, you can achieve more - for yourself as well as those you work England, Essex, Chelmsford
Recuriter: Essex County Council

Chief Fire Officer/Chief Executive

Essex County Fire & Rescue Service
c. £150,000
Are you ready for an exciting and rewarding opportunity Essex
Recuriter: Essex County Fire & Rescue Service

Housing Development Manager

City of York Council
£36,476 to £41,830 per annum
Do you want to play a key part in the delivery of “the UK’s most ambitious council-led housing programme in a generation”? York, North Yorkshire
Recuriter: City of York Council

Public Property

Latest issue - Public Property News

This issue of Public Property examines how how flexible workspaces can lead the way in regeneration for local authorities, Why local authority intervention is key to successful urban regeneration schemes and if the Government’s challenge of embracing beauty is an opportunity for communities.

The March issue also takes a closer look at Blackburn with Darwen Council's first digital health hub to help people gain control over health and care services.

Register for your free digital issue