William Eichler 07 November 2018

Councils call for powers to ban junk food advertising

Councils call for powers to ban junk food advertising image

Local authority leaders have urged the Government to give them the powers to ban junk food advertising as part of the struggle against childhood obesity.

More than 22,000 children aged 10 and 11 in Year 6 are classed as severely obese and childhood obesity is costing the NHS more than £5bn a year.

The Local Government Association (LGA) describes this as a ‘child obesity epidemic.’

An All-Party Parliamentary Group report on food and drink marketing published this month recommended, among other measures, that there should be a ban on the use of child-friendly characters to advertise junk food.

The former health secretary Jeremy Hunt announced in June a plan to halve childhood obesity by 2030, which included the promise of a consultation on introducing new TV and online advertising restrictions.

Responding to the APPG report, Cllr Ian Hudspeth, chairman of the LGA’s Community Wellbeing Board, said: ‘The Government’s childhood obesity strategy included positive measures to tackle this crisis, but we urge it to go further by giving councils powers to ban junk food advertising – including on telephone boxes — near schools, nurseries and children’s centres and providing specialised support for obese and severely obese children.

‘Limiting children’s exposure to an onslaught of adverts for unhealthy food, in conjunction with other initiatives, will help improve children’s health and reduce the risk of diabetes, heart disease, stroke and cancer in later life.’

Safeguarding shake-up image

Safeguarding shake-up

With local safeguarding children boards being abolished, Neil Merrick finds out what new arrangements councils are setting up in their local areas.
Highways jobs

Air Quality Monitoring Project Manager

Birmingham City Council
£34,788 - £42,683
Seeking a skilled and dedicated individual with a background in environmental protection and air quality to... Birmingham, West Midlands
Recuriter: Birmingham City Council

Service Manager

Kirklees Metropolitan Council
£45,591 - £47,334
As an experienced Social Work manager you will have a proven track record in managing employees, budgets and performance. Kirklees, West Yorkshire
Recuriter: Kirklees Metropolitan Council

Transportation Engineer

Sandwell Metropolitan Borough Council
£29,636 - £33,799 per annum
Applicants should hold an appropriate qualification, preferably to degree level, and have knowledge of transportation issues. Sandwell, West Midlands
Recuriter: Sandwell Metropolitan Borough Council

Residential Assistant - Bridgemarsh

Essex County Council
£17675 - £20200 per annum
This is a permanent part time role for 22.5 hours a week. Essex County Council (ECC) is one of the largest and most dynamic local authorities in the U England, Essex, Chelmsford
Recuriter: Essex County Council

Team Manager - Assessment & Intervention - 3 jobs

Kirklees Metropolitan Council
£42,683 - £44,632
Looking for exceptional Team Managers with a proven track record in managing both practitioners and case related performance. Kirklees, West Yorkshire
Recuriter: Kirklees Metropolitan Council

Local Government News

Latest issue - Local Goverrnemnt News

This issue of Local Government News explores how councils can tackle modern slavery and trafficking in their supply chains, finds out more about Cambridge's first cohousing scheme and the launch of a new project to build a shared service pattern library for local government.

This issue also contains a special focus on children's services and how councils are protecting children following local safeguarding children boards being abolished.

Register for your free magazine