William Eichler 07 November 2018

Councils call for powers to ban junk food advertising

Local authority leaders have urged the Government to give them the powers to ban junk food advertising as part of the struggle against childhood obesity.

More than 22,000 children aged 10 and 11 in Year 6 are classed as severely obese and childhood obesity is costing the NHS more than £5bn a year.

The Local Government Association (LGA) describes this as a ‘child obesity epidemic.’

An All-Party Parliamentary Group report on food and drink marketing published this month recommended, among other measures, that there should be a ban on the use of child-friendly characters to advertise junk food.

The former health secretary Jeremy Hunt announced in June a plan to halve childhood obesity by 2030, which included the promise of a consultation on introducing new TV and online advertising restrictions.

Responding to the APPG report, Cllr Ian Hudspeth, chairman of the LGA’s Community Wellbeing Board, said: ‘The Government’s childhood obesity strategy included positive measures to tackle this crisis, but we urge it to go further by giving councils powers to ban junk food advertising – including on telephone boxes — near schools, nurseries and children’s centres and providing specialised support for obese and severely obese children.

‘Limiting children’s exposure to an onslaught of adverts for unhealthy food, in conjunction with other initiatives, will help improve children’s health and reduce the risk of diabetes, heart disease, stroke and cancer in later life.’

SIGN UP
For your free daily news bulletin
Highways jobs

Home Care Worker - Mayfair Care - Rochford

Essex County Council
Up to £10 per hour
Essex County Council (ECC) are delighted to be supporting Mayfair Care to recruit Home Care Workers for their home care service based in Rochford. England, Essex, Rochford
Recuriter: Essex County Council

Home Care Worker - Mayfair Care - Castle Point

Essex County Council
Up to £10 per hour
Essex County Council (ECC) are delighted to be supporting Mayfair Care to recruit Home Care Workers for their home care service based in Castle Poi England, Essex, Castle Point
Recuriter: Essex County Council

Support Worker - Achieve Together - Peach Cottage and Lynray

Essex County Council
Up to £18525 per annum
Essex County Council (ECC) are delighted to be supporting Achieve Together to recruit Support Workers for their residential service, Peach Cottage a England, Essex, Braintree
Recuriter: Essex County Council

Support Worker - Achieve Together - Lancaster Gardens

Essex County Council
Up to £9.50 per hour
Essex County Council (ECC) are delighted to be supporting Achieve Together to recruit Support Workers for their supported living service, Lancaster G England, Essex, Clacton-On-Sea
Recuriter: Essex County Council

Support Worker - Achieve Together - Holland Road

Essex County Council
Up to £18000 per annum
Essex County Council (ECC) are delighted to be supporting Achieve Together to recruit Support Workers for their supported living service, Holland Roa England, Essex, Clacton-On-Sea
Recuriter: Essex County Council

Partner Content

Circular highways is a necessity not an aspiration – and it’s within our grasp

Shell is helping power the journey towards a circular paving industry with Shell Bitumen LT R, a new product for roads that uses plastics destined for landfill as part of the additives to make the bitumen.

Support from Effective Energy Group for Local Authorities to Deliver £430m Sustainable Warmth Funded Energy Efficiency Projects

Effective Energy Group is now offering its support to the 40 Local Authorities who have received a share of the £430m to deliver their projects on the ground by surveying properties and installing measures.

Pay.UK – the next step in Bacs’ evolution

Dougie Belmore explains how one of the main interfaces between you and Bacs is about to change.