Liverpool City Region is set to clampdown on junk food and high sugar drink advertising across publicly owned assets.
The policy, which will be discussed next week by the combined authority, would limit the promotion of products and services that contribute to poor health, particularly food and drinks high in fat, salt and sugar.
Junk food adverts appear six times more often in the most deprived parts of the city region, where children are 40-50% more likely to have excess weight than their peers in less disadvantaged areas, according to the combined authority.
Last year, Mayor Steve Rotheram joined celebrity chef Jamie Oliver’s #AdEnough campaign, which calls for an end to harmful junk food marketing in public spaces.
Mr Rotheram commented: ‘By using the assets we control, we’re sending a clear signal about the kind of city region we want to be: one that puts people before profit, backs healthier choices and is serious about tackling the deep health inequalities that dramatically limit people’s lives.’
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