William Eichler 25 April 2019

Survey reveals lack of confidence in council communication

Survey reveals lack of confidence in council communication image

Communications experts have called on local authorities to embrace the advantages of digital communications with residents.

A survey of 2,000 consumers commissioned by Opus Trust Communications found that only 3% of respondents felt councils were best at communicating.

Around 36% of consumers reported that they would be happy to access their council tax bills via email, 9% through an online portal, 2% from an app and 2% from SMS.

However, the findings from the Hidden Opportunity Market Report reveal that the preference is still for hard copy documents when it comes to council business.

Just over half of the respondents (52%) said they preferred to receive their council tax bills through the post – a figure that was almost 20% higher than utilities customers who were more willing to consider digital tools for correspondence.

Chief executive officer for Opus Trust Communications, Tony Strong, commented: ‘The Hidden Opportunity Market Report has confirmed that consumers still prefer to receive their council tax bills through the post, despite the availability of digital alternatives such as apps and online portals.

‘The report indicates that only a small minority of consumers feel that councils are effective in the way they interact, so there’s a real opportunity for them to mirror the success of other sectors when it comes to transferring to digital communications.’

Supporting the most vulnerable in Herts image

Supporting the most vulnerable in Herts

Hertfordshire CC is investing £9.6m to support its most vulnerable residents in overcoming the repercussions of the pandemic. Scott Crudgington explains why the council is determined to remain ‘a county of opportunity’ for all.
For your free daily news bulletin
Highways jobs

People Technology / HRIS Analyst

Essex County Council
Up to £42174 per annum
The Opportunity The People Technology / HRIS Analyst will be responsible for supporting the ongoing management of people-based technology including England, Essex, Chelmsford
Recuriter: Essex County Council

Principal Energy Engineer

Surrey County Council
£45,734 - £51,725 per annum
Do you have experience in working with delivering carbon reduction measures into a range of building projects? Surrey
Recuriter: Surrey County Council

Wellbeing and Independence Practitioner - Safeguarding

Essex County Council
£27203 - £31370 per annum
Please note, this role is a Fixed Term Contract until the end of March 2022. With us, you can achieve more - for yourself as well as those you work England, Essex, Chelmsford
Recuriter: Essex County Council

Chief Fire Officer/Chief Executive

Essex County Fire & Rescue Service
c. £150,000
Are you ready for an exciting and rewarding opportunity Essex
Recuriter: Essex County Fire & Rescue Service

Housing Development Manager

City of York Council
£36,476 to £41,830 per annum
Do you want to play a key part in the delivery of “the UK’s most ambitious council-led housing programme in a generation”? York, North Yorkshire
Recuriter: City of York Council

Public Property

Latest issue - Public Property News

This issue of Public Property examines how how flexible workspaces can lead the way in regeneration for local authorities, Why local authority intervention is key to successful urban regeneration schemes and if the Government’s challenge of embracing beauty is an opportunity for communities.

The March issue also takes a closer look at Blackburn with Darwen Council's first digital health hub to help people gain control over health and care services.

Register for your free digital issue