Local leaders across the north of England have joined leading creative industry figures to commit to developing a ‘northern creative corridor’ (NCC).
An additional £10bn a year could be generated across the region through the work of the coalition, according to a background briefing paper.
A charter sets how local and sector leaders will collaborate in areas such as skills, finance, innovation, and communication to develop the NCC.
The charter has 28 signatories, including the mayors in Liverpool, Greater Manchester, West Yorkshire, South Yorkshire and the North of Tyne; the BBC, ITV and Channel 4; the Royal Society of Arts and Arts Council England.
West Yorkshire Combined Authority mayor Tracy Brabin said: ‘We are united in our shared ambition to level up our towns and cities by turbocharging our cultural offer in the north of England.
‘The route to regeneration, well-paid jobs and happier communities lies in building better places, with creative opportunities for all at the heart of our plans for economic growth.’
BBC director general Tim Davie said: ‘By coming together as a cross-sector coalition, we are committing to putting the full weight of the creative industries behind the northern growth agenda – with jobs, skills, investment, and innovation as the prize.’