Norfolk CC has launched a new promotional campaign using a phrase often used to mock the county – ‘normal for Norfolk’ – in a positive way.
The local authority’s seven-month campaign will use TV commercials and on-line marketing to turn the old stereotype on its head.
‘Norfolk has historically suffered from outdated perceptions and stereotypes reinforced by the likes of Alan Partridge and Jeremy Clarkson - and even Noel Coward,’ said a council spokesman. ‘Now we are turning the old stereotype on its head and using it as branding in a major campaign to position the county as a world-class place to work.’
The campaign will also highlight the county as a major centre for the engineering industry.
