William Eichler 08 January 2020

Eight councils to receive £20,000 to develop ‘behavioural insights’

Eight councils to receive £20,000 to develop ‘behavioural insights’ image

Eight local authorities are to receive £20,000 each in order to help them develop new ways to change the behaviour of residents as part of an effort to reduce demand on overstretched councils.

The funding is from the Local Government Association’s (LGA) Behavioural Insights Programme, which encourages councils to help people make better choices for themselves and society through interventions or ‘nudges’.

By changing the behaviour of citizens, the Programme aims to reduce the demand on local authorities with squeezed budgets.

Last year, Knowsley Metropolitan Borough Council increased the uptake of assistive technology by 27% through their interventions using targeted mail to those with blue badges and assisted bin collections.

Kent County Council, Kent Police and their commissioned support services increased the number of domestic abuse victims that seek and receive support by more than 2 per cent through the use of contact information cards.

In the latest phase of the Programme, Derbyshire County Council will look to reduce the number of repeat applications to the Derbyshire Discretionary Fund by increasing uptake of budgeting support.

Newcastle City Council will also increase the number of families engaging positively with early help services following an initial report of concerns to children’s social care.

‘The LGA’s Behavioural Insights Programme was once again oversubscribed this year, demonstrating the popularity and interest in this innovative area of work,’ said Cllr Peter Fleming, chairman of the LGA’s Improvement and Innovation Board.

‘As part of the LGA’s wider sector-led improvement offer, organisations across the country can learn from other local authorities where the LGA’s Behavioural Insights Programme has been a success.

‘Despite experiencing increased pressures on their budgets and services, councils have shown they are best placed to provide innovative and efficient services.

The other councils set to receive £20,000 each from the LGA’s Behavioural Insights Programme:

North Yorkshire County Council – Improving school readiness by encouraging more parents, families and community support networks to read with their children to assist with speech and language development.

South Gloucestershire Council – to deploy a strengths-based approach with adult social care service users in the local hospital in order to prevent, delay or divert demand.

Sunderland City Council – increasing rates of breastfeeding to improve health.

Surrey County Council – increasing sustainable travel amongst local business employees.

The London Borough of Merton – reducing the number of vehicles idling outside schools.

The London Borough of Redbridge – reducing the demand for on-street prostitution in the local area.

For your free daily news bulletin
Highways jobs

Social Worker - Children with Disabilities - West

Essex County Council
£30001.0 - £41000.0 per month
In Essex County Council we are "Serious about Social Work". Having recently won the Best Social Work Employer of the Year Award 2018 and been awarded England, Essex, Harlow
Recuriter: Essex County Council

Education Legal Services Officer

Essex County Council
Please note that there are 2 positions available, 1 permanent position and 1 fixed term position for 12 months. Essex County Council has embarked upon England, Essex, Chelmsford
Recuriter: Essex County Council

Project Support Officer

The Royal Borough of Kensington & Chelsea Council
£25,833 - £29,796 per annum
This role supports the project delivery and business operations of the Asset Strategy and Short Breaks Teams, ensuring that regular business runs... Kensington and Chelsea, London (Greater)
Recuriter: The Royal Borough of Kensington & Chelsea Council

Data Administrator

The Royal Borough of Kensington & Chelsea Council
£25,833 - £29,796 per annum
You must have excellent ICT skills to include Excel and Word, plus experience of using email. Kensington and Chelsea, London (Greater)
Recuriter: The Royal Borough of Kensington & Chelsea Council

Team Manager - Corporate Support

Epping Forest District Council
£33,500 - £36,401 (doe) plus excellent benefits
To be successful you will have previous experience in a Team Management role in service delivery with a focus on continuous improvement. Essex
Recuriter: Epping Forest District Council

Public Property

Latest issue - Public Property News

This issue of Public Property examines how public sector organisations can unlock the hidden value in their land, and why a new approach to construction could help boost the outcomes of the Government’s One Public Estate programme.

The December issue also considers why learnings from ancient cities could provide the key to promoting wellbeing in the modern built environment. It also contains a case study on how the London Borough of Westminster has provided high quality care for the elderly alongside a block of luxury apartments.

Register for your free digital issue