Cumberland Council has published its Public Health Annual Report 2026, highlighting significant inequalities in men's health and calling for wider conversations about how social expectations around masculinity affect wellbeing.

The report, titled Man up? Understanding men's health and identity in Cumberland, and why it matters for everyone, finds that men in the area experience higher rates of suicide, substance misuse and earlier death than women. Between 2022 and 2024, suicide rates in Cumberland were among the highest in England.

The report explores how factors including poverty, isolation, work and education shape men's health, alongside the impact of social norms around masculinity on help-seeking behaviour and relationships.

Key recommendations include earlier intervention through schools and communities, expanding peer-based support, and treating bereavement following suicide as part of prevention work.

Director of Public Health Colin Cox said progress would require more open conversations about masculinity alongside a long-term commitment to tackling the cultural and structural drivers of poor health.

‘We need to have more open conversations about what it means to be a man in today’s society – recognising the positive roles men play, while also addressing the pressures and behaviours that can lead to harm, both for men themselves and for others,’ he said.

‘By focusing on prevention, earlier support and healthier ways to understand masculinity, we have an opportunity to reduce harm, support families and prevent avoidable loss of life.’

If you are affected by any of the issues raised in this article, the Samaritans can be reached at any time by calling 116 123.