Ellie Ames 20 February 2025

Council to stop using X

Council to stop using X image
Image: Mamun_Sheikh / Shutterstock.com

Southampton City Council has announced it will no longer post on X, formerly known as Twitter, in a decision it said was ‘fundamentally about values’.

Council leader Lorna Fielker said it was ‘clear’ to the Labour administration that the social media platform was ‘no longer the right place to ask our community to engage with us’.

Changes to the algorithm have led to a significant drop in engagement, with impressions from X now making up less than 10% of the council’s social media reach, compared to nearly 50% in 2021, according to the authority.

Cllr Fielker said: ‘Recent changes to X have made it harder to engage with local people about local issues but this decision is fundamentally about values.

‘The lack of challenge on X to abuse, misinformation, and extreme views does not reflect the type of forum we think it is right to be interacting with residents.’

The council will continue to engage with residents through Facebook, Instagram and LinkedIn.

SIGN UP
For your free daily news bulletin
Highways jobs

Chief Executive

Ebbsfleet Development Corporation
up to £165,000
Ebbsfleet is one of the UK’s most ambitious regeneration projects, a 21st-century Garden City Ebbsfleet, Kent
Recuriter: Ebbsfleet Development Corporation

Assistant Director Strategy & Community Regeneration

Newcastle City Council
£100,592 - £106,591 per annum
Newcastle is a city fast gaining a reputation for its innovation and progress. Newcastle, Newcastle Upon Tyne
Recuriter: Newcastle City Council

Contract Management and SRM Officer

The Royal Borough of Kensington & Chelsea Council
Negotiable
Strengthen how we manage our contracts, build lasting supplier partnerships and deliver value for our residentsStrengthen how we manage our contracts, England, London, City of London
Recuriter: The Royal Borough of Kensington & Chelsea Council

Play Ranger

London Borough of Richmond upon Thames and London Borough of Wandsworth
£38,976 - £47,229 (pro rata for part time post)
Play Ranger£38,97... Wandsworth, London
Recuriter: London Borough of Richmond upon Thames and London Borough of Wandsworth

Temporary Accommodation Officer

London Borough of Richmond upon Thames and London Borough of Wandsworth
£38,976 - £47,229 per annum
As with many other Boroughs in the capital, tackling homelessness is a high priority. The Temporary Accommodation Procurement Officer will be required to source new business to increase the supply of properties based on the demand by building relationship 90 Putney Bridge Road, Twickenham
Recuriter: London Borough of Richmond upon Thames and London Borough of Wandsworth
Linkedin Banner