William Eichler 29 August 2019

Council chiefs back campaign promoting physical activity

Council chiefs back campaign promoting physical activity   image

Local authority leaders are backing a new campaign to help the 15 million people who live with one or more long-term health conditions in England do more physical activity.

Sport England has launched the We Are Undefeatable campaign with 15 leading health and social care charities to help those with conditions such as diabetes, cancer, arthritis and Parkinson’s ‘build physical activity into their lives’.

One in four people in England live with a long-term health condition, and they are twice as likely to be inactive despite evidence that being active can help manage many conditions and help reduce the impact and severity of some symptoms.

‘We are very proud to support our charity partners in delivering this new campaign because we know with the right support, sport and physical activity has the ability to change the lives of people living with long-term health conditions for the better,’ said Sport England chief executive Tim Hollingsworth.

‘This campaign forms part of a longer-term drive by Sport England to change cultural and social norms around long-term health conditions and physical activity.’

Juliet Bouverie, chief executive of the Stroke Association and lead campaign spokesperson, commented: ‘People want to be more active because it improves their mood and wellbeing.

‘I’m hugely excited about helping more people living with a health condition feel that physical activity is possible, with lots of ideas about the ways that you can keep moving.’

Cllr Gerald Vernon-Jackson, chair of the Local Government Association’s Culture, Tourism and Sport Board, said: ‘Across the country, councils are developing exciting and innovative programmes to encourage older people, including those with long-term conditions and disabilities, to access physical activity.

‘Council services, such as leisure centres and parks, have a key role to play in helping people with long-term conditions keep active and well. They also help to reduce NHS and social care spending, prevent loneliness and improve health and wellbeing.

‘Councils want to continue providing their residents with inclusive facilities to stay active. It is vital that the Government uses the upcoming Spending Round to give councils financial certainty so they can plan for the future and meet the needs of their residents.’

Let’s tell a new story image

Let’s tell a new story

Graham Allen says a focus on social care being solely about getting people out of hospital only diverts attention from keeping as many people as possible away from unnecessary admission.
Revolutionising mental health image

Revolutionising mental health

Cllr Jasmine Ali explains how Southwark Council is putting plans into action to revolutionise children’s mental health in Southwark.
SIGN UP
For your free daily news bulletin
Highways jobs

Senior Practitioner - Children in Care

Essex County Council
Negotiable
In Essex County Council we are "Serious about Social Work". Having recently won the Best Social Work Employer of the Year Award 2018 and been awarded England, Essex, Colchester
Recuriter: Essex County Council

Youth Offending Service Practitioner

Essex County Council
£30001.0 - £41000.0 per month
Essex County Council (ECC) is one of the largest and most dynamic local authorities in the UK, serving a population of 2 million residents, and has a England, Essex, Chelmsford
Recuriter: Essex County Council

NCS Youth Work Team Leader|226446|ECC

Essex County Council
£19389.0 - £22558.0 per hour
Essex County Council (ECC) is one of the largest and most dynamic local authorities in the UK, serving a population of 2 million residents, and has a England, Essex, Chelmsford
Recuriter: Essex County Council

NCS Youth Work Assistant Team Leader|226445|ECC

Essex County Council
Negotiable
Essex County Council (ECC) is one of the largest and most dynamic local authorities in the UK, serving a population of 2 million residents, and has a England, Essex, Chelmsford
Recuriter: Essex County Council

Youth and Community Manager

Dunstable Town Council
£32,878 rising to £34,788 (pay award pending)
As Youth and Community Manager you will lead in the development and delivery of a range of services targeting young people Dunstable, Bedfordshire
Recuriter: Dunstable Town Council

Public Property

Latest issue - Public Property News

This issue of Public Property examines how public sector organisations can unlock the hidden value in their land, and why a new approach to construction could help boost the outcomes of the Government’s One Public Estate programme.

The December issue also considers why learnings from ancient cities could provide the key to promoting wellbeing in the modern built environment. It also contains a case study on how the London Borough of Westminster has provided high quality care for the elderly alongside a block of luxury apartments.

Register for your free digital issue