David Cameron has been the most talked about party leader on social media over the past 90 days, although he also had the most negative tweets about him, according to new research.
The analysis, conducted by Oxford University’s TheySay, found 42% of mentions about Mr Cameron on Twitter were negative, the most of any other party leader. Nick Clegg received the most positive comments, with 61% tweets about him being upbeat.
The results also showed that the most tweets expressing anger or humour were about Nigel Farage, with fear and agitation being most associated with Mr Cameron.
Ed Miliband was the second most mentioned leader of Twitter, although tweets about him were the most speculative.
Dr Karo Moilanen, TheySay’s CTO, said: ‘According to our advanced sentiment analysis, Cameron is the real winner in terms of “noise” – having been the most talked about on Twitter over the past 9-0 days – but not necessarily achieving the most positive sentiment.’
