William Eichler 07 November 2017

Millennials ‘apathetic’ about recycling, survey reveals

The generation born during or after the 1980s is the least likely age group to recycle, surprising new poll reveals.

Only 49% of 16-34 year olds said they recycle all they can, the survey of 3,000 members of the general public found.

This compares to 70% of 35-54 year olds, 83% of 55-74 year olds and 81% of those aged over 75%.

The poll, carried out by public service provider Serco’s Environmental Services business and their research partner Future Thinking, appears to dispel the myth that young people are more environmentally conscious than older generations.

Among 16-34 year olds who admitted they don’t recycle all they can, the most common reasons given were confusion over what can be recycled (16%), the need for recycling collections to be more frequent (12%), and not having recycling bins or bags (11%).

However, 4% of this age group admitted they could not be bothered to recycle and 7% said they found it too time consuming. 5% said they didn’t believe waste separated for recycling was recycled.

Across all age groups, 68% of UK residents said that they recycle all they can, a fall of three percentage points on last year.

‘The results of this poll go against the received wisdom that young people are more interested in green issues than older generations,’ said Claire Tyrell-Williams, associate director of Future Thinking.

‘On the face of it, the results make worrying reading for the future, especially given the year-on-year trend towards fewer millennials recycling.

‘Confusion over what can be recycled looks partly to blame, but there is also a significant level of underlying apathy.

‘The challenge for the industry is to overcome the key barriers that prevent people from changing their behaviour and adopting recycling habits.

‘Making recycling easy and attractive for millennials in the context of their busy lifestyles, and using a behavioural change model to understand what makes those who do recycle unique, will be key to changing their behaviours.’

SIGN UP
For your free daily news bulletin
Highways jobs

Administration Officer

Durham County Council
Grade 4 £25,583 - £26,824 Pro-rata
WHATS INVOLVED A vacancy has arisen within Business Services for a temporary Administration Officer. You will provide a comprehensive, robust adminis Spennymoor
Recuriter: Durham County Council

Registered Homes Manager

Durham County Council
Grade 14 £50,269 - £54,495 plus £2,500 recruitment/retention allowance and £3,500 market supplement. The salary with additional payments equate to an earning potential per annum of £60,495 at the top of the grade.
Registered Manager – The Beacon Salary
Recuriter: Durham County Council

Cleaner

Durham County Council
£24,796 pro rata
Cleaner  Full time, 37 hours per week, term time only. Salary Grade 1 (£24,796 pro rata)  Permanent subject to a successful probationary period. Requi Durham
Recuriter: Durham County Council

Operations Manager

Durham County Council
Grade 10 £38,220 - £41,771
Help launch County Durham’s newest cultural landmark. Opening in summer 2026, The Light will bring together art, science, history, creativity and com Durham
Recuriter: Durham County Council

Travel Planning Officer

Durham County Council
Grade 9 - £35,412 to £39,152
We have an opportunity available as a Travel Planning Officer to join our Integrated Passenger Transport Team.   WHAT IS INVOLVED? You will work with Durham
Recuriter: Durham County Council
Linkedin Banner