William Eichler 07 November 2017

Millennials ‘apathetic’ about recycling, survey reveals

The generation born during or after the 1980s is the least likely age group to recycle, surprising new poll reveals.

Only 49% of 16-34 year olds said they recycle all they can, the survey of 3,000 members of the general public found.

This compares to 70% of 35-54 year olds, 83% of 55-74 year olds and 81% of those aged over 75%.

The poll, carried out by public service provider Serco’s Environmental Services business and their research partner Future Thinking, appears to dispel the myth that young people are more environmentally conscious than older generations.

Among 16-34 year olds who admitted they don’t recycle all they can, the most common reasons given were confusion over what can be recycled (16%), the need for recycling collections to be more frequent (12%), and not having recycling bins or bags (11%).

However, 4% of this age group admitted they could not be bothered to recycle and 7% said they found it too time consuming. 5% said they didn’t believe waste separated for recycling was recycled.

Across all age groups, 68% of UK residents said that they recycle all they can, a fall of three percentage points on last year.

‘The results of this poll go against the received wisdom that young people are more interested in green issues than older generations,’ said Claire Tyrell-Williams, associate director of Future Thinking.

‘On the face of it, the results make worrying reading for the future, especially given the year-on-year trend towards fewer millennials recycling.

‘Confusion over what can be recycled looks partly to blame, but there is also a significant level of underlying apathy.

‘The challenge for the industry is to overcome the key barriers that prevent people from changing their behaviour and adopting recycling habits.

‘Making recycling easy and attractive for millennials in the context of their busy lifestyles, and using a behavioural change model to understand what makes those who do recycle unique, will be key to changing their behaviours.’

SIGN UP
For your free daily news bulletin
Highways jobs

Transformation project manager (children, education & families)

Oxfordshire County Council
£46142 - £49282
About you Are you skilled at bringing people together? Are you passionate about improving outcomes for children and young people? We’re looking for an experienced Project Manager to drive delivery of our new Education & Inclusion Strategy in partnershi County Hall as primary office base, with hybrid wo
Recuriter: Oxfordshire County Council

Pensions Officer – Payroll, Payments and Projects

London Borough of Richmond upon Thames and London Borough of Wandsworth
£37,602- £45,564 per year (starting salary depen
Job Title
Recuriter: London Borough of Richmond upon Thames and London Borough of Wandsworth

Child Practitioner - Kinship Matters Support Worker

Oxfordshire County Council
£38220 - £40777
About UsTheKinshipMatte... Oxfordshire
Recuriter: Oxfordshire County Council

Advanced Skills Worker

Essex County Council
£31931.00 - £36423.00 per annum
Advanced Skills WorkerPermanent, Full Time£31,931 to £36,423 per annumLocation
Recuriter: Essex County Council

Social Worker - Assessment & Intervention, West Essex

Essex County Council
£37185 - £50081 per annum
This is a fixed term contract or secondment opportunity for 6 months.Here in Essex, we continue to raise the bar about practice and our investment in England, Essex, Harlow
Recuriter: Essex County Council
Linkedin Banner