William Eichler 22 August 2025

Lloyds social housing ad branded ‘misleading’

Lloyds social housing ad branded ‘misleading’ image
Lloyds Banking Group logo © Casimiro PT / Shutterstock.com

A Lloyds Banking Group (LBG) advert stating that the lender had provided £19.5bn to social housing projects has been banned by the advertising standards watchdog.

The Advertising Standards Authority (ASA) said the ad implied LBG had donated £19.5bn when the funding was actually the result of commercial activity, such as loans and investments.

A spokesperson for the Lloyds Banking Group said they ‘respectfully disagree’ with the decision.

‘We believe the advert was clear, aligned with the ASA’s standards of responsible advertising and will have been understood by any reasonable reader,’ they said.

'It accurately reflected our commercial support for the social housing sector, and we remain committed to communicating this impact in a way that is transparent and easily understood by all audiences.’

SIGN UP
For your free daily news bulletin
Highways jobs

Casual Support Worker

Oxfordshire County Council
£25992 - £28163
About Us Abingdon Community Support Service's primary purpose is to support adults to engage with a stimulating programme of meaningful individual and rewarding group activities. The Social and Community Services vision is to support and promote strong c Abingdon Community Support Service
Recuriter: Oxfordshire County Council

Quality and Review Support Assistant

Durham County Council
Grade 4 £25,583 - £26,824 Pro-rata
WHAT IS INVOLVED?   You will provide administrative, clerical and typing services to the Quality & Review Service, specifically in support of the Inde Spennymoor
Recuriter: Durham County Council

Duty Manager

Durham County Council
Grade 6 £28,142 - £31,022 per annum
We have an opportunity for a Duty Manager at Meadowfield Leisure Centre.  WHAT IS INVOLVED? You will be responsible for the day-to-day operation of t Durham
Recuriter: Durham County Council

Support Worker

Durham County Council
Grade 4 £25,583 - £26,824 Pro-rata
WHAT IS INVOLVED?   You should be an enthusiastic team player who takes pride in providing excellent customer service.  You will have good communicati Spennymoor
Recuriter: Durham County Council

Support Worker

Durham County Council
Grade 4 £25,583 - £26,824 Pro-rata
We have an exciting opportunity for a permanent Support Officer to join our dedicated team within Business Services (part time 22 hours).   WHAT IS IN Durham
Recuriter: Durham County Council
Linkedin Banner