William Eichler 05 February 2018

Liverpool to measure alcohol consumption in donuts

Liverpool to measure alcohol consumption in donuts  image

Public health officials in Liverpool are abandoning the use of alcohol units in their struggle against heavy drinking and are instead now talking about calories.

Traditionally, alcohol consumption is measured using units: one pint of beer is worth two units, a standard glass of wine is just over two units, and a shot of average strength spirit is one unit.

However, Public Health Liverpool has decided to focus on the calorie content of alcoholic drinks instead of units in an attempt to get people to ‘think differently and trigger a change in the way they behave.’

Their Drink Less Feel Good initiative focuses on the fact that three pints of beer contains 510 calories - the equivalent of two burgers - while drinking three glasses of wine is the same as eating three doughnuts.

As part of the new campaign, people will be able to go online and complete ‘My Drinks Check’ - a tool that gives personalised and tailored information on how many calories people are consuming through drinking.

‘Over time, we have seen people drinking alcohol as part of everyday life and becoming an entrenched behaviour as they often use it to unwind at the end of the day and when socialising at the weekend,’ said Dr Sandra Davies, director of Public Health.

‘When we’ve asked people about alcohol units it is clear that they find it really hard to equate it to the amount that they drink, and that they don’t realise that alcohol contains empty calories with no nutritional value at all.

‘We’d encourage anyone to take just a few minutes to complete the My Drinks Check - you may be surprised how many calories you drink through alcohol.’

Cllr Paul Brant, cabinet member for adult health, said: ‘Making small changes to your drinking habits can help manage your weight, lift your mood, boost your energy levels and generally make you feel good.

‘We want to make it as easy as possible for people to make little changes that can be slotted into everyday life such as swapping to lower strength beer or wine and alternating alcoholic drinks with water.

‘We’re not asking people to give up alcohol altogether - we’re giving them the tools to know whether or not they are having too much, and if so give them hints and tips to drink a little less.’

Tackling mistrust about vaccines image

Tackling mistrust about vaccines

Dr Justin Varney looks at how Birmingham is working to tackle the ‘layers upon layers of mistrust’ among ethnic minority communities that is ‘now playing out in vaccine hesitancy’.
SIGN UP
For your free daily news bulletin
Highways jobs

Service Director – Development & Regulation

West Berkshire Council
Up to £96,585 per annum
We are looking for a candidate with the passion for place making and a successful track record in leading and developing large multi-service teams.  Newbury, Berkshire
Recuriter: West Berkshire Council

Mayoralty & Business Manager

London Borough of Richmond upon Thames and London Borough of Wandsworth
£41,292 - £50,034
The Mayoralty & Business Manager will be responsible for maintaining the reputation of both Mayoralties and promoting a positive image of... London (Greater)
Recuriter: London Borough of Richmond upon Thames and London Borough of Wandsworth

Joint Assistant Director - Communities and Wellbeing

Babergh & Mid Suffolk
£75,000
Babergh and Mid Suffolk District Councils are at the forefront of joint working and are a progressive award-winning partnership Ipswich, Suffolk
Recuriter: Babergh & Mid Suffolk

Procurement Networking Event

Essex County Council
Negotiable
Procurement Networking EventClosing Date
Recuriter: Essex County Council

Community Support Worker - Mental Health & Wellbeing

Essex County Council
£21057 - £27391 per annum
Community Support Worker - Mental Health & WellbeingFixed Term, Full Time£21,057 - £27,391 per annumLocation
Recuriter: Essex County Council

Public Property

Latest issue - Public Property News

This issue of Public Property examines how how flexible workspaces can lead the way in regeneration for local authorities, Why local authority intervention is key to successful urban regeneration schemes and if the Government’s challenge of embracing beauty is an opportunity for communities.

The March issue also takes a closer look at Blackburn with Darwen Council's first digital health hub to help people gain control over health and care services.

Register for your free digital issue