Chris Mahony 16 October 2019

Government launches care recruitment drive

Government launches care recruitment drive image

The Department of Health and Social Care is set to launch the second phase of its advertising campaign to help fill 122,000 vacancies in social care.

The £4 million campaign will run until next April across a range of media after the number of online searches containing the words ‘care’ or ‘care worker’ nearly doubled following the first round of advertising in February.

The department claims that 26% of care employers surveyed after that first stage reported an increase in either enquiries, applications, interviews or vacancies filled. A department spokesperson was unable to say what proportion of that 26% actually resulted in vacancies filled.

To mark the launch of the second phase, the department published research showing that 64% of people aged 18-34 would consider a career in adult social care.

Nearly 1.5 million people currently work in the sector. As well as filling current vacancies, the campaign aims to begin recruiting the additional 580,000 workers needed by 2035 because of the ageing population.

Nearly 400,000 people currently working in social care are expected to retire in the next decade.

The launch comes a day after the Care Quality Commission warned that staffing problems are one of the factors that risk creating a perfect storm for people using mental health and learning disability services.

Looking at the sector more broadly, the commission said: ‘Workforce issues remain a pressure for the sector. Staff turnover in all roles has risen over the last six years.’

During that period turnover in social care was 40% - compared to 11.9% for nurses in NHS acute trusts.

SIGN UP
For your free daily news bulletin
Highways jobs

Part Time Occupational Therapist - Children & Families

Essex County Council
£39168 - £42254 per annum
Part Time Occupational Therapist - Children & Families - ColchesterPermanent, Part Time£30,906 to £42,254 per annumLocation
Recuriter: Essex County Council

School Crossing Patrol Officer

Essex County Council
Up to £8.92 per hour
School Crossing Patrol Officer Temporary, Term Time £8.92 per hour Location
Recuriter: Essex County Council

Associate Educational Psychologist

Essex County Council
Up to £450.00 per day + Limited
Associate Educational Psychologist Temporary, Part-Time £450 Ltd per day Location
Recuriter: Essex County Council

Team Manager - SGO and Connected Person Fostering

Essex County Council
Negotiable
Team Manager - Special Guardianship Order and Connected Person FosteringPermanent, Full Time£47,405 to £58,727 per annumLocation
Recuriter: Essex County Council

Duty Senior - Assessment and Intervention

Essex County Council
£39168 - £47405 per annum + + Free Parking & Benefits Package
Duty Senior - Assessment and Intervention - Chelmsford basedPermanentFull Time£39,168 to £47,405 per annumLocation
Recuriter: Essex County Council

Public Property

Latest issue - Public Property News

This issue of Public Property examines how how flexible workspaces can lead the way in regeneration for local authorities, Why local authority intervention is key to successful urban regeneration schemes and if the Government’s challenge of embracing beauty is an opportunity for communities.

The March issue also takes a closer look at Blackburn with Darwen Council's first digital health hub to help people gain control over health and care services.

Register for your free digital issue