Laura Sharman 12 June 2015

Eye tracking technology helps council redesign website

A council has used eye tracking technology to help redesign its website.

City of York Council redesigned their new website to help meet the demand for people to access digital services on mobile and touch devices.

As well as engaging with users through design workshops and feedback sessions, the council also used eye tracking technology from Jadu to provide data on how pages, content and tasks were organised and what areas of the design users were most attracted to.

‘Our residents have told us what was needed from their perspective and have helped us design and build a solution for York. As a result, we think they’ll find the new site both looks much smarter and clearer and is easier to read and use,’ said Pauline Stuchfield, the council’s assistant director in customer & business support services.

‘But this is really just the start and some big improvements are to follow over the coming year which we’re very excited about and which will make it much easier and quicker for our customers to do business with us.’

Matt Culpin, creative director at Jadu SPACECRAFT Agency added the eye tracking technology provided the team with qualitative data on how users interact visually and emotionally to content and tasks.

Making payment processes smarter  image

Making payment processes smarter

It can be challenging to find the right software to streamline payment processes. Lewis McKenna-Crisp argues SmarterPay has the ideal solution for councils.
SIGN UP
For your free daily news bulletin
Highways jobs

Director of Public Health

Royal Borough of Greenwich
Up to £131,210
The Public Health department is at the heart of the council’s business. Greenwich, London (Greater)
Recuriter: Royal Borough of Greenwich

Head of Regeneration and Growth

Plymouth City Council
£68,387 - £74,411 (MFS and relocation available, pay award pending)
This is a unique opportunity to lead our award-winning development team and directly deliver hundreds of millions of pounds of projects. Plymouth, Devon
Recuriter: Plymouth City Council

Director of Adult Social Care

Wiltshire Council
£119,390 - £127,137
Join us as the Director of Adult Social Care and make a real difference to people’s lives. Wiltshire
Recuriter: Wiltshire Council

Assistant Director Planning, Performance & Engagement

East Sussex County Council
up to £97,700
With strong local communities, unspoilt countryside and vibrant coastal towns, East Sussex offers an exceptional quality of life to many. East Sussex
Recuriter: East Sussex County Council

Director of Finance & Commerce

Lancashire County Council
Up to £114,339
You will play a critical role in driving the organisation through complex change and innovation. Lancashire
Recuriter: Lancashire County Council
Linkedin Banner