Laura Sharman 04 December 2014

Councils seeing financial benefit of social media finds report

Councils seeing financial benefit of social media finds report image

Two-thirds of councils are now using social media, with 77% saying it can lead to savings if used correctly, according to a new report.

Direct message, published by BDO, found that responsibility for social media has moved from communications teams to customer service and policy teams, as more councils use it to communicate with residents.

The report also shows social media has reduced the time spent on other activities, with 63% of councils producing less paper leaflets and 40% seeing a drop in the need to telephone customers.

Andy Mahon, head of local government at BDO, said: ‘Our first social media report in 2012 revealed that while local authorities used social media, they had yet to reap the financial benefits it had to offer. A mere two years on and we can see that not only has appetite for social media increased, but councils are beginning to see tangible benefits from the investment they have made over recent years.

'Local authorities are increasingly using social media to improve the relationships that they have with their service users.’

The report also shows a change in the perception of social media within local authorities, with only 20% of councils blocking the use of it, compared to 53% in 2012.

Highways jobs

Senior Traffic Engineer

East Riding of Yorkshire Council
£32,029 - £34,788 per annum
Currently seeking an enthusiastic and experienced individual to manage our Traffic Team. East Riding of Yorkshire
Recuriter: East Riding of Yorkshire Council

Youth and Community Based Commissioner- Colchester and Tendring

Essex County Council
£18117 - £19106.0 per month
Annual Salary JNC SCP 3 - Unqualified £18,117JNC SCP 6 - Qualified £19,106 We are currently seeking a Youth and Community Based Commissioner to suppo England, Essex, Colchester
Recuriter: Essex County Council

Networks Technician

Essex County Council
£24001.0 - £28280 per annum
Technology Services is focused on ensuring current and future investment in technology to maximise the opportunities to support ECC from a technology England, Essex, Basildon
Recuriter: Essex County Council

Youth Worker x7

Sandwell Metropolitan Borough Council
£18,795 - £19,945 per annum
Looking for a Youth Worker who can meet the needs and aspirations of young people and deliver high quality Youth Work. Sandwell, West Midlands
Recuriter: Sandwell Metropolitan Borough Council

Customer Specialist

Essex County Council
£20001.0 - £22220.0 per annum
Essex County Council (ECC) are currently recruiting for a Customer specialist within the Technical Processing and Optimisation Team. The Team is respo England, Essex, Chelmsford
Recuriter: Essex County Council

Local Government News

Latest issue - Local Goverrnemnt News

This issue of Local Government News explores how councils can tackle modern slavery and trafficking in their supply chains, finds out more about Cambridge's first cohousing scheme and the launch of a new project to build a shared service pattern library for local government.

This issue also contains a special focus on children's services and how councils are protecting children following local safeguarding children boards being abolished.

Register for your free magazine