Laura Sharman 04 December 2014

Councils seeing financial benefit of social media finds report

Councils seeing financial benefit of social media finds report image

Two-thirds of councils are now using social media, with 77% saying it can lead to savings if used correctly, according to a new report.

Direct message, published by BDO, found that responsibility for social media has moved from communications teams to customer service and policy teams, as more councils use it to communicate with residents.

The report also shows social media has reduced the time spent on other activities, with 63% of councils producing less paper leaflets and 40% seeing a drop in the need to telephone customers.

Andy Mahon, head of local government at BDO, said: ‘Our first social media report in 2012 revealed that while local authorities used social media, they had yet to reap the financial benefits it had to offer. A mere two years on and we can see that not only has appetite for social media increased, but councils are beginning to see tangible benefits from the investment they have made over recent years.

'Local authorities are increasingly using social media to improve the relationships that they have with their service users.’

The report also shows a change in the perception of social media within local authorities, with only 20% of councils blocking the use of it, compared to 53% in 2012.

Hydrogen for transport image

Hydrogen for transport

Mark Griffin explains why Aberdeen City Council has introduced a fleet of hydrogen fuelled buses to help reduce emissions.
SIGN UP
For your free daily news bulletin
Highways jobs

Child and Family Support Worker

Essex County Council
Plus Excellent Benefits
The purpose of this role is to work within frontline teams to support the delivery of effective Children's Social Work. England, Essex, Chelmsford
Recuriter: Essex County Council

Part Time Community Rail Partnership Officer

Essex County Council
£24000 - £26275 per annum + Plus Excellent Benefits Package
Please note that this position is being offer on a part time basis, covering 23 hours per week. Working Pattern TBC. England, Essex, Rochford
Recuriter: Essex County Council

Duty Officer

Telford & Wrekin Council
£19,554 - £21,166
The successful candidate will work across a rota pattern that includes regular evening and weekend working and will be responsible for... Telford, Shropshire
Recuriter: Telford & Wrekin Council

Business Support Officer - Learning and Early Support

Kirklees Metropolitan Council
£19,554 - £21,166
Duties will include... Kirklees, West Yorkshire
Recuriter: Kirklees Metropolitan Council

Plant and Motor Vehicle Technician - 3 jobs

Kirklees Metropolitan Council
£24,799 - £26,317
You will carry out vehicle inspections, servicing, maintenance and repairs to vehicles and plants operated by Kirklees Council in... Kirklees, West Yorkshire
Recuriter: Kirklees Metropolitan Council

Public Property

Latest issue - Public Property News

This issue of Public Property examines how public sector organisations can unlock the hidden value in their land, and why a new approach to construction could help boost the outcomes of the Government’s One Public Estate programme.

The December issue also considers why learnings from ancient cities could provide the key to promoting wellbeing in the modern built environment. It also contains a case study on how the London Borough of Westminster has provided high quality care for the elderly alongside a block of luxury apartments.

Register for your free digital issue