Laura Sharman 04 December 2014

Councils seeing financial benefit of social media finds report

Two-thirds of councils are now using social media, with 77% saying it can lead to savings if used correctly, according to a new report.

Direct message, published by BDO, found that responsibility for social media has moved from communications teams to customer service and policy teams, as more councils use it to communicate with residents.

The report also shows social media has reduced the time spent on other activities, with 63% of councils producing less paper leaflets and 40% seeing a drop in the need to telephone customers.

Andy Mahon, head of local government at BDO, said: ‘Our first social media report in 2012 revealed that while local authorities used social media, they had yet to reap the financial benefits it had to offer. A mere two years on and we can see that not only has appetite for social media increased, but councils are beginning to see tangible benefits from the investment they have made over recent years.

'Local authorities are increasingly using social media to improve the relationships that they have with their service users.’

The report also shows a change in the perception of social media within local authorities, with only 20% of councils blocking the use of it, compared to 53% in 2012.

SIGN UP
For your free daily news bulletin
Highways jobs

Estate Surveyor x2

City of Bradford MDC
£28,226 - £42,614
The Council has an opportunity for a general practice and agricultural MRICS/FRICS qualified Estate Surveyors. Bradford, West Yorkshire
Recuriter: City of Bradford MDC

Apprenticeship Hub Account Manager

Stoke-on-Trent City Council
£30,095 - £32,798
A fantastic opportunity has recently opened for an ambitious and dynamic individual with a background in sales. Stoke-on-Trent, Staffordshire
Recuriter: Stoke-on-Trent City Council

Customer Access Officer x3

Royal Borough of Greenwich
£31,122 - £32,112
We have three exciting opportunities within our Housing Inclusion Service, for people looking to further their career in housing. Greenwich, London (Greater)
Recuriter: Royal Borough of Greenwich

Construction Quality Officer

Sandwell Metropolitan Borough Council
£30,984 - £35,336
Sandwell Metropolitan Borough Council’s Urban Design & Building Services team is looking to employ a permanent Construction Quality Officer. Sandwell, West Midlands
Recuriter: Sandwell Metropolitan Borough Council

Social Worker

The Royal Borough of Kensington & Chelsea Council
£37,260 - £45,381
In Kensington and Chelsea, we support people’s independence and wellbeing. Kensington and Chelsea, London (Greater)
Recuriter: The Royal Borough of Kensington & Chelsea Council

Partner Content

Circular highways is a necessity not an aspiration – and it’s within our grasp

Shell is helping power the journey towards a circular paving industry with Shell Bitumen LT R, a new product for roads that uses plastics destined for landfill as part of the additives to make the bitumen.

Support from Effective Energy Group for Local Authorities to Deliver £430m Sustainable Warmth Funded Energy Efficiency Projects

Effective Energy Group is now offering its support to the 40 Local Authorities who have received a share of the £430m to deliver their projects on the ground by surveying properties and installing measures.

Pay.UK – the next step in Bacs’ evolution

Dougie Belmore explains how one of the main interfaces between you and Bacs is about to change.