Dan Peters 17 April 2014

Council websites 'falling behind' world's top brands

Councils need to do more to help website visitors find and navigate around their news sections.

Half of local councils fail to link to their news sections from anywhere on their homepage, research by public relations platform provider Mynewsdesk found.

In addition, only one local authority provided a ‘responsively-designed newsroom for use on mobile devices’.

The report gave local authorities an average score of 23.75%, falling behind the world’s top 100 brands average score of 38% in last year’s benchmark report.

Chief executive officer of Mynewsdesk, Peter Ingman, said: ‘Local authorities need to work harder to engage with their citizens and the diverse range of audiences they serve.

‘It’s clear councils are investing in the tools needed to do this but simple things like updating their newsrooms regularly with interesting, useful content and connecting them to social media channels could possibly reduce calls to their contact centres and put less of a strain resources.’

Making payment processes smarter  image

Making payment processes smarter

It can be challenging to find the right software to streamline payment processes. Lewis McKenna-Crisp argues SmarterPay has the ideal solution for councils.
SIGN UP
For your free daily news bulletin
Highways jobs

Director of Public Health

Royal Borough of Greenwich
Up to £131,210
The Public Health department is at the heart of the council’s business. Greenwich, London (Greater)
Recuriter: Royal Borough of Greenwich

Head of Regeneration and Growth

Plymouth City Council
£68,387 - £74,411 (MFS and relocation available, pay award pending)
This is a unique opportunity to lead our award-winning development team and directly deliver hundreds of millions of pounds of projects. Plymouth, Devon
Recuriter: Plymouth City Council

Director of Adult Social Care

Wiltshire Council
£119,390 - £127,137
Join us as the Director of Adult Social Care and make a real difference to people’s lives. Wiltshire
Recuriter: Wiltshire Council

Assistant Director Planning, Performance & Engagement

East Sussex County Council
up to £97,700
With strong local communities, unspoilt countryside and vibrant coastal towns, East Sussex offers an exceptional quality of life to many. East Sussex
Recuriter: East Sussex County Council

Director of Finance & Commerce

Lancashire County Council
Up to £114,339
You will play a critical role in driving the organisation through complex change and innovation. Lancashire
Recuriter: Lancashire County Council
Linkedin Banner