Dan Peters 17 April 2014

Council websites 'falling behind' world's top brands

Council websites falling behind worlds top brands image

Councils need to do more to help website visitors find and navigate around their news sections.

Half of local councils fail to link to their news sections from anywhere on their homepage, research by public relations platform provider Mynewsdesk found.

In addition, only one local authority provided a ‘responsively-designed newsroom for use on mobile devices’.

The report gave local authorities an average score of 23.75%, falling behind the world’s top 100 brands average score of 38% in last year’s benchmark report.

Chief executive officer of Mynewsdesk, Peter Ingman, said: ‘Local authorities need to work harder to engage with their citizens and the diverse range of audiences they serve.

‘It’s clear councils are investing in the tools needed to do this but simple things like updating their newsrooms regularly with interesting, useful content and connecting them to social media channels could possibly reduce calls to their contact centres and put less of a strain resources.’

Sutton Councils IoT pilot project image

Sutton Council's IoT pilot project

David Grasty, head of digital strategy & portfolio for Kingston and Sutton Councils, outlines how in-home sensors have improved the safety of vulnerable residents living in social housing.
SIGN UP
For your free daily news bulletin
Highways jobs

Director of Children's Safeguarding and Care 

Gloucestershire County Council
Up to £116,391, plus relocation support
We are looking to fill this vital role at a very important time for us.  Our children’s services team is on an important journey of... Gloucestershire
Recuriter: Gloucestershire County Council

Corporate Director

Ceredigion County Council
£97,294 - £104,086
We are looking to recruit an ambitious and truly transformational leader to support the delivery of modernised and sustainable services to... Penmorfa, Porthmadog
Recuriter: Ceredigion County Council

Street Works Co-ordinator

Lincolnshire County Council
£21,153 - £23,791
Do you want to make a difference to how Street Works are managed within Lincolnshire? Lincolnshire
Recuriter: Lincolnshire County Council

Community Co-ordinator (Health inequalities)

Brent Council
£32,418 - £34,209 p.a. inc.
The successful candidate will have evidenced experience of working in a community environment. Brent, London (Greater)
Recuriter: Brent Council

Homelessness Prevention and Relief Officer

Brent Council
£32,418 - £34,209 p.a. inc. (pro-rata)
You must have an understanding of homelessness legislation, and an ability to learn legislation quickly with training, coupled with... Brent, London (Greater)
Recuriter: Brent Council

Public Property

Latest issue - Public Property News

This issue of Public Property examines how how flexible workspaces can lead the way in regeneration for local authorities, Why local authority intervention is key to successful urban regeneration schemes and if the Government’s challenge of embracing beauty is an opportunity for communities.

The March issue also takes a closer look at Blackburn with Darwen Council's first digital health hub to help people gain control over health and care services.

Register for your free digital issue