Laura Sharman 27 April 2016

Council websites 'failing to meet plain English guidelines'

Two-thirds of local government websites are failing to meet plain English guidelines, according to new analysis.

The study, conducted by VisibleThread, found 66% of council websites analysed do not meet recommended readability standards.

The website pages were judged on how readable content was, what proportion of sentences were too long and used passive language, and how many complex words were used.

Of the council websites rated, Hampshire County Council topped the 2016 UK Local Authority rankings, scoring very highly in three out of the four assessment categories.

Fergal McGovern, CEO of Visible Thread, said: 'Two years ago, UK Government recognised the need to communicate clearly and took the significant step of publishing its comprehensive "Writing for Gov.uk guide".

'Our analysis demonstrates that there has been no uniform adoption of these crucial guidelines.

'With few exceptions, poor communications on government websites continue to confuse readers and lead to increased customer support costs.'

SIGN UP
For your free daily news bulletin
Highways jobs

Adults Social Worker - West Essex (Expression of Interest)

Essex County Council
£36124 - £51834 per annum + Flexible Working, Hybrid
Register your interest here to be notified of upcoming Social Worker opportunities within Essex County Council's Adult Social Care services in West E England, Essex, Harlow
Recuriter: Essex County Council

Executive Director Finance and Resources

Westminster City Council
£168,135 to £230,985
Westminster City Council is no ordinary local authority. City of Westminster, London (Greater)
Recuriter: Westminster City Council

Assistant Director – Regulatory Services

Derbyshire County Council
£71,202 - £77,495 per annum - plus benefits package
Derbyshire is a county of proud communities, beautiful landscapes and ambitious growth. Derbyshire
Recuriter: Derbyshire County Council

Director of Law and Governance

Southwark Council
Up to £150,000
Southwark is a vibrant, diverse London borough with a strong community identity. Southwark, London (Greater)
Recuriter: Southwark Council

Director of Organisational Strategy and Digital

Wiltshire Council
£123,211 - £131,206
Wiltshire is a county like no other, stunning countryside, vibrant market towns and deep-rooted heritage, it offers an exceptional quality of life. Wiltshire
Recuriter: Wiltshire Council
Linkedin Banner