Laura Sharman 27 April 2016

Council websites 'failing to meet plain English guidelines'

Two-thirds of local government websites are failing to meet plain English guidelines, according to new analysis.

The study, conducted by VisibleThread, found 66% of council websites analysed do not meet recommended readability standards.

The website pages were judged on how readable content was, what proportion of sentences were too long and used passive language, and how many complex words were used.

Of the council websites rated, Hampshire County Council topped the 2016 UK Local Authority rankings, scoring very highly in three out of the four assessment categories.

Fergal McGovern, CEO of Visible Thread, said: 'Two years ago, UK Government recognised the need to communicate clearly and took the significant step of publishing its comprehensive "Writing for Gov.uk guide".

'Our analysis demonstrates that there has been no uniform adoption of these crucial guidelines.

'With few exceptions, poor communications on government websites continue to confuse readers and lead to increased customer support costs.'

SIGN UP
For your free daily news bulletin
Highways jobs

CCBU Assistant

Sandwell Metropolitan Borough Council
£27,254-£31,022
The role is key within the CCBU payments section to support the team to ensure payments are made in a timely manner. Sandwell, West Midlands
Recuriter: Sandwell Metropolitan Borough Council

Senior Youth Worker x 2

Sandwell Metropolitan Borough Council
£28,142-£31,022
If you feel you have the experience and knowledge required, then we would like to hear from you. Sandwell, West Midlands
Recuriter: Sandwell Metropolitan Borough Council

Customer Service Advisor

Sandwell Metropolitan Borough Council
£27,254-£31,022
This is an exciting opportunity to join the Corporate Customer Team within the ACE Directorate as a Customer Service Advisor. Sandwell, West Midlands
Recuriter: Sandwell Metropolitan Borough Council

Executive Director – Community Health, Wellbeing & Prevention (DASS)

Southampton City Council
£160,000
Southampton is a bold, diverse and fast-changing city. Southampton, Hampshire
Recuriter: Southampton City Council

Loader

North Yorkshire Council
£24, 796 - £25,989 per annum
Working in small crews you will be collecting residual, garden and food waste Harrogate, North Yorkshire
Recuriter: North Yorkshire Council
Linkedin Banner