Laura Sharman 27 April 2016

Council websites 'failing to meet plain English guidelines'

Two-thirds of local government websites are failing to meet plain English guidelines, according to new analysis.

The study, conducted by VisibleThread, found 66% of council websites analysed do not meet recommended readability standards.

The website pages were judged on how readable content was, what proportion of sentences were too long and used passive language, and how many complex words were used.

Of the council websites rated, Hampshire County Council topped the 2016 UK Local Authority rankings, scoring very highly in three out of the four assessment categories.

Fergal McGovern, CEO of Visible Thread, said: 'Two years ago, UK Government recognised the need to communicate clearly and took the significant step of publishing its comprehensive "Writing for Gov.uk guide".

'Our analysis demonstrates that there has been no uniform adoption of these crucial guidelines.

'With few exceptions, poor communications on government websites continue to confuse readers and lead to increased customer support costs.'

SIGN UP
For your free daily news bulletin
Highways jobs

Senior/Principal Regeneration Officer

Fareham Borough Council
£45,465 - £55,379
Our town centre regeneration is moving from planning to delivery, and we're looking for someone who wants to help make regeneration happen. Fareham, Hampshire
Recuriter: Fareham Borough Council

Policy and Reporting Officer (Grade H)

Nottingham City Council
£40,777 – £44,075
You will help ensure staff have access to clear and effective guidance that supports consistent and high-quality practice. Nottingham, Nottinghamshire
Recuriter: Nottingham City Council

Practice Lead (Grade I)

Nottingham City Council
£46,142 - £49,282
This is an exciting opportunity for an experienced social worker Nottingham, Nottinghamshire
Recuriter: Nottingham City Council

Lead Child Protection Practitioner (LCPP) (Grade J)

Nottingham City Council
£51,356 – £54,495
You will promote best practice, support continuous improvement and help drive positive outcomes for children and young people. Nottingham, Nottinghamshire
Recuriter: Nottingham City Council

Strategic Director of Corporate and Governance Services

Isle of Wight Council
Grade 19, from £115,794 to £124,441 per annum
This pivotal leadership role sits at the heart of our council and will give you an opportunity to truly influence organisational success Isle of Wight
Recuriter: Isle of Wight Council
Linkedin Banner