Laura Sharman 27 April 2016

Council websites 'failing to meet plain English guidelines'

Two-thirds of local government websites are failing to meet plain English guidelines, according to new analysis.

The study, conducted by VisibleThread, found 66% of council websites analysed do not meet recommended readability standards.

The website pages were judged on how readable content was, what proportion of sentences were too long and used passive language, and how many complex words were used.

Of the council websites rated, Hampshire County Council topped the 2016 UK Local Authority rankings, scoring very highly in three out of the four assessment categories.

Fergal McGovern, CEO of Visible Thread, said: 'Two years ago, UK Government recognised the need to communicate clearly and took the significant step of publishing its comprehensive "Writing for Gov.uk guide".

'Our analysis demonstrates that there has been no uniform adoption of these crucial guidelines.

'With few exceptions, poor communications on government websites continue to confuse readers and lead to increased customer support costs.'

SIGN UP
For your free daily news bulletin
Highways jobs

Director of Adults Commissioning and Provider Services

Trafford Council
£100,731 - £104,625
To help us realise this vision, we are seeking an exceptional Director of Adults Commissioning and Provider Services Trafford, Greater Manchester
Recuriter: Trafford Council

Targeted Youth Adviser

Essex County Council
£29512.00 - £34720.00 per annum
Targeted Youth AdviserPermanent, Full Time£29,512 to £34,720 Per AnnumLocation
Recuriter: Essex County Council

Administration Assistant

Durham County Council
Grade 4 £25,583 - £26,824
A vacancy has arisen within Business Services for a full-time Administration Assistant. This is an exciting opportunity to join the team who support o Peterlee
Recuriter: Durham County Council

Roofer

Durham County Council
£36,040 p.a. (Made up of £24,027 salary plus £12,013 p.a Interim Operational Allowance)
Salary
Recuriter: Durham County Council

Classroom Teacher (static)

Durham County Council
£32,916 - £51,048
Required from 1 September 2026. Permanent, full time. This post is based at Croft Community School which is a generic special school for pupils who h Stanley
Recuriter: Durham County Council
Linkedin Banner