A national recruitment campaign has launched to encourage people to work for their local council.
The government-funded scheme, led by the Local Government Association (LGA), will involve advertising nationwide across radio, billboards and social media.
Councils in England have also been given a new toolkit to help promote recruitment, and a campaign website has launched with a postcode search to help jobseekers find local roles.
The ‘Make a Difference, Work for your Local Council’ campaign was produced by the LGA, senior officers’ organisation Solace, regional employers organisations, and councils across the country.
It was piloted earlier this year in the North East.
The chairman of the LGA’s improvement and innovation board, Abi Brown, said: ‘With public services facing mounting need, we need good people to carry out good work for their communities.
‘As the campaign launches and the new website goes live, we really believe that this joint venture will make a huge difference around the country.’
A recent report found that four out of five councils were seeing impacts on services due to shortages of talent.
