Thomas Bridge 20 January 2014

Adoption campaign begins in Birmingham

Birmingham City Council has launched a campaign to locate local adopters and foster carers, deploying prime-time television advertising and a new website.

Having achieved record levels of foster recruitment over 2011/12 and 2012/13 financial years, Birmingham has launched its 'Little Moments' campaign to further educate residents about taking on children from the council.

There are currently 177 children awaiting adoption in Birmingham, with 63 children being placed over the last year.

The 'Little Moments' campaign has seen the launch of a new website, with a TV advertising campaign across ITV Central West commencing today during high viewer shows including Coronation Street.

Cabinet member for children and family services at Birmingham City Council, Cllr Brigid Jones, said: 'The Adoption & Fostering Recruitment Team has welcomed great success in fostering over the past few years, signing up a record number of dedicated foster carers who are now providing children with a loving home and brighter future.

'We want to continue this success and "Little Moments" helps us to show potential parents those magic moments that children create, whilst also educating people that far more people can apply than probably realise.

'We know that this can be a very daunting process but we want people to see just how much difference they can make to a child's life, as well as their own.'

Southwark Council's innovative Find 40 Families adoption campaign has today been praised by a representative from the Department of Education, after it achieved rises in adoption rates alongside a 150% increase in visits to the town hall's adoption website.

SIGN UP
For your free daily news bulletin
Highways jobs

Senior Technician

Rhondda Cynon Taff County Borough Council
£27,514
We are looking to recruit a Senior Technician within the busy Structures team. Pontypridd, Rhondda Cynon Taf
Recuriter: Rhondda Cynon Taff County Borough Council

Senior Engineer

Rhondda Cynon Taff County Borough Council
£36,371
We are looking to recruit a Senior Engineer within the Structures team. Pontypridd, Rhondda Cynon Taf
Recuriter: Rhondda Cynon Taff County Borough Council

Business Hub Manager

Sevenoaks District Council
£40,208 - £43,251 (Subject to Job Evaluation)
Later this year Sevenoaks District Council will be launching a new business hub and business support service in Swanley. Swanley, Kent
Recuriter: Sevenoaks District Council

Economic Development & Programmes Manager

Sevenoaks District Council
£52,305 - £55,475 plus car allowance of £2,700
How would you support the economic development of Sevenoaks? Sevenoaks, Kent
Recuriter: Sevenoaks District Council

Head of Digital

Dacorum Borough Council
Up to £70,092.00 per annum (inclusive of London Fringe Weighting)
This is a fantastic time to join Dacorum Borough Council. Dacorum
Recuriter: Dacorum Borough Council

Partner Content

Circular highways is a necessity not an aspiration – and it’s within our grasp

Shell is helping power the journey towards a circular paving industry with Shell Bitumen LT R, a new product for roads that uses plastics destined for landfill as part of the additives to make the bitumen.

Support from Effective Energy Group for Local Authorities to Deliver £430m Sustainable Warmth Funded Energy Efficiency Projects

Effective Energy Group is now offering its support to the 40 Local Authorities who have received a share of the £430m to deliver their projects on the ground by surveying properties and installing measures.

Pay.UK – the next step in Bacs’ evolution

Dougie Belmore explains how one of the main interfaces between you and Bacs is about to change.