William Eichler 11 April 2017

Snapchat recruited to help register young Scottish voters

The Electoral Commission has partnered with Snapchat as part of a campaign to remind voters in Scotland to register for the council elections.

The social media platform has created a unique voter registration filter which reminds users in Scotland to register before 17 April. The filter will be in place for the week leading up to the deadline.

The commission already works with Facebook and the new social network Nextdoor.

Electoral Commission research has found young people are typically less likely to be registered than older voters, with only 69% of 18-34 year olds correctly registered in Great Britain compared to 96% of those aged 65 and over.

The elections in May will be the first Scotland-wide set of council elections that 16 and 17 year olds are eligible vote in.

‘Working with Snapchat gives us a fantastic opportunity to reach a typically under-registered audience and let young people in Scotland know that they can use their voice in these elections,’ said Andy O’Neill, head of the Electoral Commission in Scotland.

‘However, they need to be registered by 17 April. It only takes a few minutes to register at www.gov.uk/register-to-vote.’

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