APT SKIDATA, the parking solutions business, is launching a new parking solution which gives local authorities a new way of delivering a hassle-free parking experience with high quality, reliable technology but on a monthly subscription.
APT SKIDATA’s ‘Parking-as-a-Service’ solution is a combination of technology and service, where APT SKIDATA takes responsibility for installing and maintaining the parking equipment and the operator pays an agreed, monthly fee for five-years. PaaS instantly removes the need for capital expenditure and the fixed, monthly subscription cost is better for cashflow. All of the service, maintenance and software upgrades are included in the cost, and PSP and banking is also handled by APT SKIDATA.
Steve Murphy, Managing Director of APT SKIDATA, says the new subscription-based model gives car park owners and operators a cashless, pay on exit solution that delivers the best of all worlds: “Parking-as-a-Service (PaaS) gives owners/occupiers the chance to have the best performing technology for their car park where they might have ordinarily opted for a cheaper alternative.
“We know that parking is an important revenue generator for both public and private organisations,” he says, “but operating a car park brings with it a collection of challenges. The first hurdle being the initial capital expenditure required to procure parking equipment which controls and collects parking revenues. This no longer needs to be a barrier.”
For a simple one entry/one exit solution for a car park of 200 spaces, the monthly subscription could be as low as £1250 per month. The revenues generated by such a car park, however, could be as high as £16,000 per month, giving a return on investment of eight times the monthly fee.
At a practical level, PaaS is a cashless solution and the operator can configure the system to best meet the car park need. They have a choice of gates and barriers of different sizes, and ANPR camera mount and packages can include intercom, alongside a maintenance package and transaction (i.e payment) bundles. Once the technology is chosen, the customer is connected to APT SKIDATA’s cloud parking platform.
Operators can build on their current car park usage, potentially working with entertainment venues in town centres, or patient and visitor reservations in hospitals, by adding a reservations platform or by offering discounts on parking through validations. EV charging can also be easily integrate with the parking infrastructure to allow drivers to pay both for parking and EV charging in the same, single transaction upon exit.
A key advantage to PaaS will be the opportunity for smaller car parks to become more competitive within their locality, says Steve: “With a highly reliable high quality parking system that puts the customer experience at its heart, smaller car parks will be able to deliver the same levels of sophistication that the larger car parks are able to offer, but at a fraction of the price.
“Our Parking-as-a-Service has the ability to transform the way public sector bodies and owners of smaller private car parks see, experience, and procure parking systems,” Steve continues. “They will be able to realise new revenue streams, and provide a better customer experience without taking on a challenge and a cost that is beyond their comfort zone. What is required is a little imagination, and the willingness to embrace a new way of thinking.”
