The National Lottery has announced plans to hand out funding to big projects over the next three years totalling £100m.
It says the money will be given to 'large-scale, transformational heritage projects'.
It also says projects will need to have 'substantial proposals for recognising the funding contribution made by The National Lottery'. This could include naming rights 'similar to those agreed with private philanthropists and trusts’.
CEO of the National Lottery Heritage Fund, Ros Kerslake, said: 'We are now looking for bold plans – projects that demonstrate real ambition to deliver positive change within the communities they serve and put diversity and inclusion at the centre of their plans.
'We want to see striking initiatives that demonstrate genuine transformation for places and communities.
'An important element has to be about telling the story of The National Lottery and reminding the people who buy tickets of the positive change they are bringing about in communities across the whole of the UK.
'We expect all applicants to have bold and creative proposals for how they will achieve this.'