William Eichler 14 January 2025

Council sparks outrage with oat milk plan

Council sparks outrage with oat milk plan image
Image: Ballygally View Images / Shutterstock.com.

Gloucestershire farmers have reacted angrily to a campaign by the county council encouraging residents to think about alternatives to milk as part of their plans to tackle climate change.

The ‘Swaps in Seconds’ campaign highlights the small swaps people can make in their everyday lives to reduce their carbon footprints.

One of the council’s suggestions was to use oat milk and to drink tea and coffee black occasionally. It also recommends people take part in ‘meat free Mondays’.

The campaign has resulted in heated criticism from local farmers, with one telling the BBC the campaign was ‘extremely frustrating’, adding he was worried about the impact on the dairy industry.

Responding to the criticism the council removed reference to milk alternatives from the campaign.

A spokesperson said: ‘Gloucestershire has an amazing farming community who go beyond the call of duty to produce local milk that people across the county enjoy. What we've published today is a series of swap suggestions for people to consider, from food to transport to clothing.

‘We didn’t mean to cause offence or to suggest people shouldn't support their local farmer. We encourage everyone to go out and support their local farmers however people buy their milk and other local food.’

SIGN UP
For your free daily news bulletin
Highways jobs

Senior Project Manager (Regeneration)

West Yorkshire Combined Authority
£49,359 to £56,057 per annum (pay award pending) – Grade 9
With ambitious goals ahead, we need dedicated individuals who are ready to make a real impact as part of our expanding Housing team Leeds / Hybrid
Recuriter: West Yorkshire Combined Authority

Information Governance Officer

Essex County Council
£28349.00 - £33351.00 per annum + pension
Information Governance OfficerPermanent, Full Time£28,349 to £33,351 per annumLocation
Recuriter: Essex County Council

Information Governance Officer

Essex County Council
£28349.00 - £33351.00 per annum + pension
Information Governance OfficerFixed Term, Full Time£28,349 to £33,351 per annumLocation
Recuriter: Essex County Council

HR Advisor - Pay & Policy (Career Grade)

Wakefield Council
Grade 9 - Grade 10, Career Grade, 24 hours, Permanent
Are you ready to make a difference and shape policies that foster a high performing and inclusive workplace? Wakefield, West Yorkshire
Recuriter: Wakefield Council

Leisure Support Assistant

Wakefield Council
£12,013.50 - £12,202.00, Grade 3, 18.5 hours, Permanent
Are You Ready to Make a Difference in Your Community? Wakefield, West Yorkshire
Recuriter: Wakefield Council
Linkedin Banner