Local businesses will be given the opportunity to sponsor new street names in Moray after the council approved the revenue generating plan.
The new initiative will allow firms to name new roads and bridges for around £20,000.
However, proposed names will still need to comply with general principles already in place and be approved by elected members.
The council’s head of development services, Jim Gran, said: ‘Sponsorship payments may vary but it is thought that those of commercial interest could achieve a payment of £20,000.’
The scheme is thought to be the first of its kind in Scotland.
