A campaign to recruit adult social care workers has been launched as part of the effort to tackle the social care workforce crisis.

The ‘Made with Care’ campaign is returning for a third year, with advertising promoting careers in the care sector.

Minister for Care Helen Whately said: ‘Our care system depends on dedicated care workers who make a difference to the lives of so many people in need of support. This campaign helps build that vital workforce.

'I encourage anyone considering the next step in their career, whether just starting out or thinking of their next move, to go online and explore the wide range of opportunities in the care sector.’

Last year, the campaign saw over 244,000 candidates search for a social care job on the Department of Health & Social Care’s website after seeing the campaign.

Beverley Tarka, president of the Association of Directors of Adult Social Services (ADASS) said: ‘There aren’t many jobs where you can really make a difference to people’s lives, but social care gives you the opportunity to do that every day. From helping people to live independently, to taking part in their communities and doing the things that help them to enjoy life whatever challenges they might face.

‘I’ve worked in adult social care for more than 30 years and everyday it feels a real privilege to have such a positive impact for people in my community. There are currently 152,000 opportunities to improve people’s lives, and I hope this campaign will encourage people to think again about a job in social care.’