Mark Whitehead 06 March 2023

Campaign to discourage speeding on rural roads launched

Campaign to discourage speeding on rural roads launched image
Image: tommaso79/Shutterstock.com.

The Government has launched a road safety campaign to raise awareness of risks when speeding or driving too fast for road conditions, especially on rural roads.

The latest statistics show 60% of all serious and fatal collisions involving young male car drivers happen on roads in the countryside.

The campaign, Is pushing it worth it?, highlights that speed kills and injures 54 young people every week in the UK.

Safety experts say less than half of young men consider breaking the speed limit to be unacceptable and half think using a mobile without handsfree is OK.

Road safety minister Richard Holden said: ‘We’re highlighting the dangers of relaxed driving attitudes on rural roads so that everyone recognises that pushing the speed limit is just not worth it.

‘Speeding accounts for around one in four fatal collisions, but despite this is considered one of the least risky and most acceptable behaviours among drivers, especially young men.

‘The campaign highlights that speed kills and injuries 54 young people every week in the UK.’

The RAC foundation recently warned that the category 'rural road' includes many different roads with different risks.

‘The risk is that the catch-all term “rural road” has hidden a multitude of different highway types, each of which poses its own range of road safety challenges.'

SIGN UP
For your free daily news bulletin
Highways jobs

Head of Democratic Services, Elections & Monitoring Officer

Harborough District Council
Grade 12 £67,236 – £71,223 plus £3000pa Statutory Officer Allowance
We are looking for an accomplished and proactive leader for our vacant post of Head of Democratic Services & Elections Market Harborough, Leicestershire
Recuriter: Harborough District Council

Strategic Director, Corporate Services

City of Bradford MDC
c£162,000 per annum, more for an exceptional candidate
Bradford is at an extraordinary moment of transformation Bradford, West Yorkshire
Recuriter: City of Bradford MDC

Director of Human Resources

City of Bradford MDC
£119,466 - £131,207
Bradford is at an extraordinary moment of transformation Bradford, West Yorkshire
Recuriter: City of Bradford MDC

Director of Resources (Section 151 Officer)

North Kesteven District Council
£109,668 – £117,623
Create the conditions for long-term prosperity
Recuriter: North Kesteven District Council

Director of Libraries, Sport and Physical Activity & Communities

Glasgow Life
£102,894.01 - £116,854.38 per year
Our teams focus on making a real difference through culture and sport in Glasgow. Glasgow, Glasgow City
Recuriter: Glasgow Life
Linkedin Banner