Mark Whitehead 06 March 2023

Campaign to discourage speeding on rural roads launched

Campaign to discourage speeding on rural roads launched image
Image: tommaso79/Shutterstock.com.

The Government has launched a road safety campaign to raise awareness of risks when speeding or driving too fast for road conditions, especially on rural roads.

The latest statistics show 60% of all serious and fatal collisions involving young male car drivers happen on roads in the countryside.

The campaign, Is pushing it worth it?, highlights that speed kills and injures 54 young people every week in the UK.

Safety experts say less than half of young men consider breaking the speed limit to be unacceptable and half think using a mobile without handsfree is OK.

Road safety minister Richard Holden said: ‘We’re highlighting the dangers of relaxed driving attitudes on rural roads so that everyone recognises that pushing the speed limit is just not worth it.

‘Speeding accounts for around one in four fatal collisions, but despite this is considered one of the least risky and most acceptable behaviours among drivers, especially young men.

‘The campaign highlights that speed kills and injuries 54 young people every week in the UK.’

The RAC foundation recently warned that the category 'rural road' includes many different roads with different risks.

‘The risk is that the catch-all term “rural road” has hidden a multitude of different highway types, each of which poses its own range of road safety challenges.'

SIGN UP
For your free daily news bulletin
Highways jobs

Early Help Family Practitioner - 12 month FTC

The Royal Borough of Kensington & Chelsea Council
£39150.00 - £42861.00 per annum
Be the support that helps families find their strength and move forward.Be the support that helps families find their strength and move forward. As England, London
Recuriter: The Royal Borough of Kensington & Chelsea Council

Head of Human Resources and Organisational Development

Swansea Council
£73,908 - £85,884
As Head of HR and OD Swansea (Abertawe)
Recuriter: Swansea Council

Early Help Practitioner

Durham County Council
Grade 6, £28,142 - £31,022 per annum
Durham County Council are on a continuous improvement journey in relation to its Early Help service. We are one of 75 Local Authorities who are part o Durham
Recuriter: Durham County Council

Legal Clerical Assistant

Durham County Council
£26,403 to £28,598 p.a. (Grade 5)
A vacancy has arisen within Business Services for a full time, permanent Legal Clerical Assistant to provide legal clerical support to solicitors and Durham
Recuriter: Durham County Council

Practice Coordinator

Durham County Council
Grade 13 - £47,181 - £51,356
Do you love supporting practitioners to bring their best selves to their work? We are looking for a Practice Coordinator to support our Social Worker Spennymoor
Recuriter: Durham County Council
Linkedin Banner