William Eichler 25 November 2022

£2m scheme to lead tourism board reform launched

£2m scheme to lead tourism board reform launched  image
Image: S. Vincent / Shutterstock.com.

The North East has been selected as the location for a £2.25m tourism project aimed at boosting investment in the region.

A review last year of Destination Management Organisations (DMOs) – known as tourism boards – found there were more than 150 DMOs in England, which the review concluded makes it confusing for tourists and businesses.

In response, the Government is streamlining DMOs by accrediting the top performing organisations. To this end, NewcastleGateshead Initiative in the North East has been selected to lead a pilot in partnership with Visit Northumberland and Visit County Durham working across seven local authority areas. The partnership will receive £2.25m.

Tourism minister Stuart Andrew said: ‘From Hadrian’s Wall to Durham Cathedral and the bright lights of Newcastle, the North East has much to offer tourists from around the world, but we want to go further and attract even more visitors.

‘We are looking at what more we can do to streamline the way the region’s tourism bodies work together, improve the region’s offer and the way it markets itself.

‘With £2.25m in funding, we hope the North East can be a pioneer for other areas in unlocking its potential and putting its best foot forward.’

Sarah Green, CEO, NewcastleGateshead Initiative, commented: ‘This pilot is an incredible opportunity to unlock our growth potential in the North East, attracting more visitors, reaching new international markets, creating jobs, growing businesses, attracting investment, and reinforcing local pride in our place.’

Mapping successful 15-minute cities image

Mapping successful 15-minute cities

Is GIS the difference between success and failure for 15-minute neighbourhoods? Alex Zirpolo, principal GIS consultant at Lanpro, argues it is.
SIGN UP
For your free daily news bulletin
Highways jobs

Flood Risk Engineering and Strategy Officer

Coventry City Council
£49,764 - £55,623
In line with our One Coventry Values, we want to ensure that our communities are represented across our workforce Coventry, West Midlands
Recuriter: Coventry City Council

Senior Integrated Transport Officer

Derbyshire County Council
£34,324 - £37,529
Are you an experienced transport planning professional ready to influence strategic policy and drive real change Matlock, Derbyshire
Recuriter: Derbyshire County Council

Support Worker

Durham County Council
£29,093 - £32,654 p.a. i.e. Grade 7
We are looking to appoint a Support Worker to work within the Direct Payments Team to provide advice and support to people accessing Direct Payments.  Spennymoor
Recuriter: Durham County Council

Specialist Support Interpreter

Durham County Council
Grade 6 - £27,269 - £30,060
The DurhamLearn Foundation Learning programme area delivers Digital Skills, English & Maths Functional Skills and ESOL.   An opportunity has arisen fo Durham
Recuriter: Durham County Council

Social Worker

Durham County Council
Grade 9 £34,314 - £37,938 (Pre-Progression)/ Grade 11 £39,513 - £43,693 (Post-Progression)
Are you an experienced social worker keen to ensure that children and young people, who, unable to live with their parents are brought up by members o Durham
Recuriter: Durham County Council
Linkedin Banner