15 September 2009
Tyneside offers free reign on advertising
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The battle over council newspapers has taken a new twist with one local authority offering free adverts to struggling firms.
It came as the Newspaper Society announced it had called the Office of Fair Trading to investigate council newspapers after the Audit Commission revealed it would review local authority communications rather than their publishing activities.
North Tyneside MBC is offering free advertising to local businesses in its resident’s magazine, Widening Horizons.
But it will still carry additional paid-for advertising, to subsidise the cost for council taxpayers of the publication, alongside the free adverts.
Delivered to 93,000 homes, Widening Horizons will provide free advertising space for small and medium-sized businesses. It will be offered on a ‘first come, first served’ basis.
The magazine also provides information from partner organisations including the police and health services.
The first edition to carry the free adverts was distributed this week.
Cllr Jon Jo MacNamara, cabinet member for regeneration, said: ‘As a council we are doing everything we can to support our local businesses, which are finding it very difficult in the current economic climate.
‘Advertising and marketing is essential for any business to survive as it gets their business into the homes of future customers. It’s an excellent way of supporting businesses to reach those customers.’
It came as the Newspaper Society announced it had called the Office of Fair Trading to investigate council newspapers after the Audit Commission revealed it would review local authority communications rather than their publishing activities.
North Tyneside MBC is offering free advertising to local businesses in its resident’s magazine, Widening Horizons.
But it will still carry additional paid-for advertising, to subsidise the cost for council taxpayers of the publication, alongside the free adverts.
Delivered to 93,000 homes, Widening Horizons will provide free advertising space for small and medium-sized businesses. It will be offered on a ‘first come, first served’ basis.
The magazine also provides information from partner organisations including the police and health services.
The first edition to carry the free adverts was distributed this week.
Cllr Jon Jo MacNamara, cabinet member for regeneration, said: ‘As a council we are doing everything we can to support our local businesses, which are finding it very difficult in the current economic climate.
‘Advertising and marketing is essential for any business to survive as it gets their business into the homes of future customers. It’s an excellent way of supporting businesses to reach those customers.’
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