New traffic sign regulations which came into force this year lead the way ahead for historic towns and city destinations across the country to incorporate full colour, digitally-printed photographic images on new eye-catching Tourist Gateway welcome signs using technology and retroreflective materials supplied by leading traffic and transport solutions provider Rennicks UK.
The iconic, full colour, digitally printed traffic signs are now included in the new Traf?c Signs Regulations & General Directions (TSRGD) 2016 and the use of Rennicks Nikkalite® reflective sheeting is prescribed by the Department for Transport for the provision of fully-compliant Tourist Gateway Signs.
The most recent Tourist Gateway Signs are those welcoming visitors to the City of Leicester at 12 key approaches and 9 other sites, produced using the new digital sign technology and retroreflective materials supplied by Rennicks UK with the design and delivery by Limelight Signs, one of only a handful of traffic sign manufacturers in the UK able to print these bright and colourful, compliant signs.
Demonstrating the city’s historic significance and forming part of a major scheme called Legible Leicester to replace boundary signs and reduce street clutter by removing thousands of other signs from Leicester’s roads, the new signs feature Leicester Cathedral and the landmark Richard lll statue of the Last Plantagenet monarch outside the cathedral.
According to City Mayor Sir Peter Soulsby, the new signs support the Legible Leicester project to improve on-street information for pedestrians and motorists while removing unnecessary signage. ‘The signs are part of a bigger drive to promote the city’s 2,000 year history and were the result of a great deal of successful work to raise awareness of Leicester’s rich heritage,’ he said.
‘Tourist Gateway Signs are already in place on the approaches to Plymouth, Portsmouth and other towns, villages and cities across the UK and it's clear that they're destined to make a big difference to the visibility, attractiveness and popularity of these regions,’ said Rennicks UK’s Sales Director, Martin Rodgers.
‘When they're digitally printed onto long-lasting Rennicks Nikkalite® retrore?ective materials, you can be sure they will stand out for miles, as well as draw people in for many years to come, he added.
Visit www.rennicksuk.com for more information.
